Featured Stories
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The Past, Present and Future of Corrugated Die Cutting
Die cutting has long been a cornerstone in package manufacturing, playing a pivotal role in producing boxes efficiently and accurately. -
Innovating Safety Child-Resistant Stand-Up Pouches that Meet Sustainability Goals
In the past, brands sometimes had to choose between child-resistant packaging features and sustainability. -
Ultrasonic Drying of Biodegradable Molded Recycled Paper
This first of a three-part series will discuss a test program conducted by Heat Technologies, Inc.'s Spectra HE UltraTM drying system
News | New Products
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Eagle Flexible Packaging, Inc. Acquires State-of-the-Art SOMA Optima2 Wide Web Flexographic Printing Press
Eagle Flexible Packaging, Inc. (Eagle), a leader in the flexible packaging industry, proudly announces the acquisition of a SOMA Optima2
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Insignia Die-Cutting Series Wins PRINTING United Alliance 2024 Pinnacle Product Award for Die-Cutting Equipment
Rollem International has announced the Insignia Die-Cutting Series received a coveted PRINTING United Alliance 2024 Pinnacle Award for Die-Cutting Equipment.
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NIRI Strengthens Fiber, Filament, Fabric Extrusion Capabilities with Appointment of Dr. Javier Vera Sorroche
Dr. Javier Vera Sorroche will lead NIRI’s extrusion research and development capability.
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Take a New Approach to ESD Packaging for Electronics
In the world of electronics manufacturing, ESD managers have the critical role of ensuring that components do not get damaged by electrostatic discharge (ESD).
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TAPPI/AICC Announce Cris Carter to Keynote at SuperCorrExpo® 2024
TAPPI and AICC, co-producers of the mega corrugated event SuperCorrExpo® 2024
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E&R Specifies Vetaphone for Innovation & Application Centre
Founded in 1918 and renowned for expertise in the design of sophisticated laboratory scale and pilot production machinery
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Winpak's Zero-error Approach Reshapes Packaging
With a 47-year history of success, Winpak recognized the intricate nature of packaging printing, particularly when handling dense information for product labeling.
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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