Featured Stories
-
Choosing the Right Flexible Packaging Pouching Supplier
Wish you had more production capability to fulfill pouching jobs or maybe you are looking for a backup when your equipment goes down? -
Sun Chemical White Paper: Color Management
Ensuring Color Consistency in Every Corner of the Globe -
Reducing Energy Use and Optimizing Performance Through UV LED Printing
Environmental regulations are increasing pressure on the printing industry to exceed their sustainability goals.
News | New Products
-
Introducing Mako Core 8.0: the Print SDK With a Revolutionary GPU-powered Rendering Technology
Global Graphics Software, the OEM business unit of Hybrid Software, announces Mako Core™ 8.0
-
adphos Hosts Expert Workshop on the Future of Coil Processing
On March 26–27, 2025, adphos Thermal Processing GmbH welcomed industry professionals to its headquarters in Bruckmuehl, Germany
-
North American Direct Mail Printer Supercharges Production on their HP PageWide T250 Inkjet Presses with adphos aNIR® Drying Technology
A North American Direct Mail Printer is set to revolutionize its production capabilities by integrating adphos aNIR® drying technology into two of its HP PageWide T250 HD inkjet presses.
-
BOBST Flexible-Packaging Technology Day set for Atlanta Competence Center April 29
Swiss printing and converting machinery giant BOBST announces its 2025 Flexible Packaging Technology Day
-
Clariant Launches Ceridust™ 1310 to Address Carnauba Wax Supply Chain Volatility in Printing Inks
Clariant announces the launch of Ceridust 1310, an innovative wax solution designed to address the increasing supply chain complexities facing formulators
-
LEEA appointed liaison for ISO/TC 96 Cranes Technical Committee
The Lifting Equipment Engineers Association (LEEA) has announced that it has been appointed as a liaison for the ISO/TC 96 Cranes Technical Committee.
-
PGSF Announces Winner of Fall Box Design Contest
The Print and Graphics Scholarship Foundation (PGSF) has annoucned Audrey Walch as the 2024 Fall Student Box Design Contest winner.
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
