Featured Stories
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Static Control for Pouch, Bag and Label Lines
Solving Pouch Opening Failures and Preventing Stack Bricks -
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Merging Innovation and Sustainability in Flexible Packaging
Optimizing Product Protection, Minimizing Material Usage
News | New Products
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Pack-Smart Inc. Celebrates 25 Years of Packaging, Print Innovation
Pack-Smart Inc., a global leader in designing and manufacturing advanced automated solutions for digital print finishing and specialty packaging, celebrates its 25th anniversary milestone.
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Print & Graphics Scholarship Foundation announces 2024/25 Academic Scholarships
The Print and Graphics Scholarship Foundation (PGSF), a nonprofit organization working to build the future workforce of the graphic communications industry through educational scholarships
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Keypoint Intelligence Publishes 2023-2028 Outlook for the Wide Format Printing Market
Keypoint Intelligence, the leading provider of data-driven insights for the digital imaging industry, has released its latest report: Wide Format Print Forecast: 2023-2028.
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AC Strapping Products Introduces STRAPBLASTER™ Technology for Cleaning Debris Buildup for Automated Strapping Machines
PAC Strapping Products, a leader in the strapping and packaging industry, is proud to introduce its latest innovation in strapping technology—STRAPBLASTER™ Technology.
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Darryl Herbel Joins Flexo Wash as Western Territory Manager
Flexo Wash is honored to welcome Darryl Herbel as Western Territory Manager.
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APR Releases New and Improved PCR Certification Program The seal of approval for post-consumer recycled plastics
The Association of Plastic Recyclers (APR) recently announced significant upgrades and improvements to the APR PCR Certification Program.
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Starlinger acquires Woven Packaging Division from Windmöller & Hölscher
Austrian Starlinger & Co Gesellschaft m.b.H. has taken over the woven packaging division from German machinery producer Windmöller & Hölscher (W&H)
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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