Featured Stories
-
Expo Unites Material Converters, Suppliers and Manufacturers
Now in its 18th year, Converters Expo is a one-day expo in the heart of the nation's largest converting corridor that aims to bring together... -
Balancing Automation and Human Expertise in Slitting and Rewinding Operations
Automation has become a driving force in the converting industry, bringing improved precision and efficiency to many operations. -
Advancing Sustainability in Flexographic Printing Innovative Air Pollution Control Solutions
The flexographic printing industry, essential for packaging and corrugated printing, faces notable environmental challenges due to emissions of...
News | New Products
-
Flexopack Opts for Two ROTOCON CHROME RFP Flexo Presses
Armenian printer GINAP LLC (factory known as Flexopack) has invested in two ROTOCON CHROME RFP flexo presses, and its first press was successfully installed earlier this month.
-
Equinox Group becomes First Company to Invest in Fujifilm’s Acuity Triton Featuring AQUAFUZE Ink at FESPA Berlin 2025
Equinox Group, the Leeds, UK-based global exhibition and events specialist, has become the first company to invest in Fujifilm’s newly launched Acuity Triton printer
-
Nordmeccanica and Nordson Team Up to Solve Flexible Packaging Manufacturing
Nordmeccanica and Nordson presents the CWM, a fully integrated closed-loop control system set to change forever (for the better) flexible packaging manufacturing.
-
Rollem International to Showcase Automated Finishing Solutions Producing High-Value Products at Dscoop Edge, Long Beach, CA
Rollem International announces its demonstrations at the Dscoop Edge in Long Beach, CA. Rollem will feature the award-winning Insignia7H Die-Cutter.
-
Sun Chemical to Implement Tariff Surcharge on Color Materials Products
To address rising costs caused by recent global trade developments affecting raw material tariffs
-
AGL Marks 30th Anniversary
Advanced Greig Laminators, Inc, a leader in laminator manufacturing, is proud to celebrate its 30th anniversary in business.
-
New Strategic Leadership Appointments at NIRI
Nonwovens specialist NIRI announces the strengthening of its leadership team with the appointments of Jack Eaton as Chief Commercial Officer and Dr. Clement Denis as Chief Technical Officer.
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
