• Editorial/Readership
• Thought Leadership in 2026
• Leaders in Converting
• Buyers Guide
• Interactive Storytelling

Download 2026 Integrated Media Kit

Download 2026 Editorial Calendar

Download Buyers Guide Options

Editorial/Readership

PAPER, FILM and FOIL CONVERTER (PFFC) COVERS ALL ASPECTS OF THE CONVERTING AND PACKAGE PRINTING INDUSTRY! FOR 99 YEARS!

PFFC is a monthly print and digital publication AND an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips eNewsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.

Our robust and resourceful website averages 10,000 NEW users monthly in addition to active users, consistently refreshing our audience base.

Since 1927, PFFC has provided an unbiased perspective on the business trends and technical innovations shaping the converting industry. In 2018, PFFC became a property of RDG Media, Inc., which is led by publishing veteran Randy Green.

With a global perspective and commitment to editorial quality, no other resource covers the converting and package printing market with the same expertise and analysis as PFFC.

Thought Leadership Opportunities

Leaders in Converting

Thought Leadership Integrated Program Year-Round Exposure
PFFC’s LEADERS IN CONVERTING program provides a perfect platform for converting and package printing suppliers to assert their expertise. This 12-month program includes full coverage with a mix of print and digital exposure at a bundled rate. You will reach 10,000 print subs, 20,000 digital subs with your ad and LEADERS IN CONVERTING STORY PLUS, you will reach tens of thousands of online website visitors during the year.
Click Here to Scroll Through Examples

Leaders in Converting Package:

• Full Page Leadership Profile adjacent Full page Ad in print & digital issue
• Leadership Profile & video included in TWO dedicated eBlasts
• Profile & video posted on PFFC’s website for 12 months
• Profile & video featured in E-Clips eNewsletter
• Profile & video on PFFC’s social media platforms (Facebook, LinkedIn, YouTube and X)

Thought Leadership Video Interview Package

The Process is Simple:

• Consult with your team on a topic or collaborate with us
• PFFC Editor will propose 5-6 questions for feedback
• PFFC will record & edit

Promotion of video interview includes:

• Website, eBlasts, eNewsletters, social media
• Published as Q&A Interview in print & digital issue, 1-2 pages
• Repurpose your video on your own website & social media platforms

Custom Print & Digital Q&A Package

• Consult with your team on a topic or collaborate with us
• PFFC Editor will propose 5-6 questions for feedback

Q&A promotion includes:

• Website, eBlasts, eNewsletters, social media
• Published as Q&A Interview in print & digital issue, 1-2 pages

Content Marketing Package

Promote your new or repurposed content throughout the year.

• Submit up to three content assets (case studies, white papers, articles, advertorials)
• PFFC will post online, on social media & rotate into eNewsletters for 12 months
• Swap out old content with new throughout the program

Custom Content (Advertorials)

• Promote your knowledge base content; drive traffic home
• Publish your custom content page(s) in a print & digital issue
• Promote your published advertorial(s) on PFFC’s digital platform
  • Online, social media & eNews

Buyers Guide Directory & Contract
Converting Services Directories

Buyers Guide Directory Packages

PLATINUM Listing Package: $1200 Total for 12 month package

• TOP TIER category search results & LOGO and for online directory
• Two logos in print & digital Buyers Guide
• Company profile & logo, online
• Company featured in E-Clips eNews with link to your listing page
• Boldface listing in print & digital August Buyers Guide issue
• Product images & spec sheets on listing page (4 total)
• Videos posted on listing page (2 total)
• Live link online, unlimited categories & additional info tabs

PREMIUM Listing Package: $700 Total for 12 month package

• Priority category search results online (below Platinum companies)
• Company profile & logo online
• Logo in print & digital August Buyers Guide issue
• Live link online, unlimited categories & additional info tabs

ENHANCED Listing Package: $350 Total for 12 month package

• Live link, up to 15 product categories in print & online
• Logo in print & digital edition August Buyers Guide issue

Contract Converting Services Directories

List your company in PFFC’s specialized Contract Converting Service Directories

• Contract Converting Service Directory
• Coating & Laminating Directory
• Contract Slitting Directory
• Lab/Pilot/Tech Facility Directory

Stand Out with an Upgrade:

• Logo Listing: $600 total for 12 month package
  • Logo, live E-mail link, website link
  • Link to main Buyers Guide online directory
• Bundle Listing: $840 total for 12 month package
  • Logo Listing in up to all four service directories

Storytelling, Interactive
Effects and Animations

Take prospective buyers on a digital experience through storytelling, interactive effects and animations. Enhance and strengthen your relationship with your audience with a branded site page that encourages buyers to keep scrolling for more engagement.

This is a perfect way to highlight a new product (or any product/service) by telling a story and showing its features. Plus, you can have multiple links on the page. Here are a few of the features available within the page:

• Image and description of Product/Brochure/Whitepaper that moves into the screen as the end-users scroll to gain maximum attention.
• Flip boxes bring dual-sided content on information boxes that engage end users with your content bringing them to a customizable CTA (call to action) button that goes where you want it to go.
• Image Gallery: Users scroll through images of a product or products and click to get a better view. This can be paired with a text block and a call to action. You can also include your social media links.
• Video Gallery: Same as Image Gallery, but with video.
• Before/After Slider: Interactive image feature showing a before picture and an after picture that the user can slide between.

Click Here for Storytelling Example

Storytelling Promotional Package:

• Two dedicated eBlasts
• Digital edition eBlast promotional ad
• PFFC social media platforms (X (formally Twitter), FB, LinkedIn).
• eNewsletters 6X
• Web ads for 3 months
• Use this as a sales tool, for your social media content, house on your site, etc.

Contact us to see how we can help you tell your story in an engaging way!

Editorial Calendar & Advertising Opportunities

eBlasts & Lead Generation

eBlasts

Reach 12k+ subscribers with your custom or sponsored eBlast.

• Custom & Exclusive to your company: html file with any combination of assets
• Editorial – Promote your article or content related to your company
• Product – Your product images & descriptions

Show Packages

Our show package includes all of the following:

• Display print & digital ads the month before and the month of the event
• Banner ad in Pre-Show eBlast the week prior to event
• Banner ad on PFFC’s website 60 days before, during & after event
• Geo-Fencing and Event Retargeting campaign with targeted digital ads before, during and after the event (250,000 impressions)

Event eNewsletter Sponsorship

Sponsor our On the Floor eNewsletter eBlast. Dominate any day(s) exclusively of a trade show with our On The Floor eNewsletter. We will write content on the trends, must-sees and seminars. You own all of the ad units each day(s) the eNewsletter deploys.

• 728 x 90 ad with a link
• Up to (3) product images, 50 word description and link for each

Website/Online Solutions

Website Ads

Ads on PFFC-online.com combine IAB-certified placements and advanced ad management technology to provide maximum visibility throughout the PFFC website or within exclusive pages owned by one advertiser. Website ads are ROS and could rotate with one other ad.

Website Positions:

• Top Banner: 728X90
• Premium Upper Left Banner: 180X240
• Premium Upper Right Banner: 300X250
• Premium Video Position
• Left Rail positions: 180X150
• Right Middle: 300X250

Auction Calendar

Promote your upcoming auction! We will include your company logo and a description of what is available in your auction with a direct link to your website.

Online Impressions/Targeted Digital Marketing

Ideal for Tradeshows

Targeted Display Marketing allows your company to reach potential and existing customers through laser-focused impression marketing. We can deliver your ads based on users’ online activities and habits.

Targeted Marketing: Beyond “Geofencing”

We are so excited to share these targeted solutions! We want to consult with you on your marketing strategy: who you want to reach (demographics, age, geography, job title, industry, etc.), what are your goals (driving traffic, brand awareness), and what assets you have available. From there we will supply you with solutions from the list below that will best suit your campaign budget and needs.

• Display ads – send us 5 banner ads to go across different media platforms, your banner ads will follow them as they browse websites/apps we have access to (think Weather Channel, ABC News, ESPN, etc.)

• Geofencing (Also Addressable Geofencing) – if we have the location/physical addresses of places (or people) you’d like to target, we can deliver impressions/ads to them while they are at the property address. We can target home addresses/businesses, and once trade shows start back up we will be able to target shows/events again. This includes the 5 banner ads listed above in the display ads description.

• Email Marketing – you send us a finished HTML and list of the audience you’d like to target (geographically, job title, industry) and we will deploy the email out to those folks, with the ability to re-target with display ads. **We also have the ability to retarget with any of our inhouse eBlasts we execute with your company**

• Website re-targeting – you will place a pixel within your website (OR landing pages), and we will target those folks who visit your website and then go on to browse other sites/apps with your banner ads. This includes the 5 banner ads listed above in the display ads description.

• Video – you send us a finished video, it can be 10-30 seconds long – and they will be seen on websites (think CNN, Weather Channel, ABC) before viewers click on videos housed on those site (pre roll), or during longer video (mid roll), or after the video is done (post roll). You can also send us a video that is finished with URL link, that will sit as a “display” ad on those websites for people to see as they scroll through the site

• Social Media – you can send us content, we will create an ad that will appear on FB and Instagram, appearing as regular “posts” but will promote your products/solutions.

• Google Shopping – you must have a catalog or eCommerce platform on your website. We will tie it directly to Google and your product name, photo, and price with other relevant details will feed into Google to appear near the top of page 1. Ex. Type in “Running Shoes” on Google and see all the types of shoes that appear from different popular sites and retail outlets.

• SEM (Google Adwords) – you are paying to appear on page 1 of Google when people search for your products/solutions you offer. Your website link and brief description will be brought to the top of Google search. This is pay per click, so you only pay when someone actually clicks on your “ad” link.

Market Research Capabilities

Artwork Specifications

Publication Trim Size: 7 5/8” x 10 3/4”

Bleed: Bleed ads, extend bleed to 1/8” beyond trim on all sides.

Live Area: Headlines, body copy, logos, and other critical elements should remain inside the live area to minimize any chance of being trimmed off. Keep live matter 1/4” inside trim dimensions on all sides.

All above dimensions are width x height

Camera-ready Art Specifications

Contact Us

PAPER, FILM and FOIL CONVERTER (PFFC)
P.O. Box 529 • Estero, FL 33929
www.pffc-online.com

Randy Green, President
586-227-9344 • This email address is being protected from spambots. You need JavaScript enabled to view it.

Lori Pisano, Publisher
814-384-7813 • This email address is being protected from spambots. You need JavaScript enabled to view it.

Vicki McDonald-Kastory, Editor
This email address is being protected from spambots. You need JavaScript enabled to view it.

Liz Bailey, Digital Marketing Specialist
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