Download 2023 Integrated Media Kit

Download 2023 Editorial Calendar

Download 2022 Integrated Media Kit

Editorial/Readership

PAPER, FILM and FOIL CONVERTER (PFFC) COVERS EVERY PART OF THE CONVERTING AND PACKAGE PRINTING INDUSTRY! PFFC is a monthly print and digital publication AND an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.

Since 1927, PFFC has provided an unbiased perspective on the business trends and technical innovations shaping the converting industry. In 2018, PFFC became a property of RDG Media, Inc., which is led by publishing veteran Randy Green.

With a global perspective and commitment to editorial quality, no other resource covers the converting and package printing market with the same expertise and analysis as PFFC.

NEW FOR 2023 – Storytelling, Interactive Effects and Animations

Guide prospective buyers with a digital experience by storytelling, interactive effects and animations. Enhance and strengthen your relationship with your audience with a branded site page that encourages buyers to keep scrolling for more engagement.

This is a perfect way to highlight a new product (or any product/service) by telling a story and showing its features. Plus, you can have multiple links on the page. Here are a few of the features available within the page:

• Image and description of Product/Brochure/Whitepaper that moves into the screen as the end-users scroll to gain maximum attention.
• Flip boxes bring dual-sided content on information boxes that engage end users with your content bringing them to a customizable CTA (call to action) button that goes where you want it to go.
• Image Gallery: Users scroll through images of a product or products and click to get a better view. This can be paired with a text block and a call to action. You can also include your social media links.
• Video Gallery: Same as Image Gallery, but with video.
• Before/After Slider: Interactive image feature showing a before picture and an after picture that the user can slide between.
• Example: See the following link, you can see how we “tell our story” about our targeted advertising solutions and offerings.
  https://www.workplacepub.com/advertising/display-advertising/

Promotion:

• Use this as a sales tool, for your social media content, house on your site, etc.
• Let us promote your content on our social media platforms (Twitter, FB, LinkedIn).
• We will promote it in our enewsletters.
• We will create web ads for our site to drive traffic to what we build for you.
• Monthly engagement metrics and leads if program includes lead generation.

Contact us to see how we can help you tell your story in an engaging way!

Leaders in Converting Launches January 2023

Thought Leadership Integrated Program - Year-Round Exposure

PFFC’s LEADERS IN CONVERTING program provides a perfect platform for converting and package printing suppliers to assert their expertise. This 12-month program includes full coverage with a mix of print and digital exposure at a bundled rate. You will reach 10,000 print subs, 20,000 digital subs with your ad and LEADERS IN CONVERTING STORY PLUS, you will reach tens of thousands of online website visitors during the year.

PFFC is a trusted resource converters and printers consistently utilize to find solutions and suppliers. Don’t miss the opportunity to position your company as a LEADER in the industry all year long!

LEADERS IN CONVERTING PACKAGE:

• Full-page ad in January print and digital issue
• Full-page Leadership Profile in January print and digital issue
• Leadership Profile included in TWO dedicated eblasts
• Leadership Profile rotates as TOP feature on website
• Leadership Profile posted on PFFC homepage 12 months
• Leadership Profile featured in E-Clips enewsletter 1X
• Video included in TWO dedicated eblasts + 12 months online
• Video featured in E-Clips enews 1X

DEADLINE DECEMER 28, 2022!

The How-To-Guide - November

Establish yourself as a thought leader and converting or package printing expert. Share your tips, wisdom, what makes your organization an expert with the ability to convert or print more efficient, more cost-effective, faster, or better in some way. Your two-page-spread will come with these benefits:

• Full-page or Half page ad in November print and digital issue
• Full or Half-page HOW-TO advertorial in January print and digital issue
• Your HOW-TO advertorial featured in one enewsletter
• Your HOW-TO advertorial posted on the PFFC website for 12 months
• Your HOW-TO call-out featured in one digital edition eblast

DEADLINE OCTOBER 18!

Content Marketing

New and Exciting in 2023

PFFC Content Solutions:

Grow your content marketing strategies by utilizing PFFC’s platforms and industry expertise.

Choose from the options below to customize your content marketing program:

• Pick your industry topics, and PFFC will provide two articles for posting on your website and social media outlets monthly
• Infographic: PFFC will create your own custom Infographic and promote this in print, social media, website and enewsletters
• Post your company blogs, articles, news, or other content on PFFC Linked in, Facebook, and Twitter accounts monthly
• Post your articles, news or other content in PFFC’s enewsletter and website monthly
• Post your video on PFFC’s website, in three social media posts (LinkedIn, Facebook and Twitter), and in one enewsletter

White Papers, Case Studies & eBooks

Provide us with any combination of your articles, white papers, case studies & eBooks (up to three) & PFFC will promote your content.

Includes:
• Posting on our website for 12 months
• Featured in E-Clips enewsetter quarterly
• Your logo & descriptions to accompany your content

eBooks – CREATE, PROMOTE, PARTICIPATE!

CREATE - Great rates on creating custom eBooks for your company
PROMOTE - Ask about our custom promotional programs to maximize exposure for your eBook

PARTICIPATE – PFFC has three eBook package opportunities for 2023:

• Leaders in Converting eBook: Thought leadership opportunity (February)
• Quality Control in Converting (June)
• Converting HOW-TO-GUIDE: Our problem / solution converter eGuide (November)

$500 per page: Include any combination of ad(s), any content, such as, articles, videos, product images and descriptions. Promotional package includes: TWO dedicated eBook eblasts, eBook posted on PFFC’s website for a year, eBook featured in E-Clips enewsletter 4X

Buyers Guide

ONLINE ONLY LISTING: (Online Only): Free

• Includes Company name, city, state, phone, URL
• Listed in up to 5 categories

BASIC LISTING (Online and Print)
Total: $100 for 12 months

• Includes Company name, city, state, phone, web address in print and digital Buyers’ Guide August issue, PLUS 12 months online
• Listed in up to 10 categories in print and online

ENHANCED LISTING (Online and Print)
Total: $350 for 12 month package

• Increase SEO with link on the PFFC site linking to your website
• Listed in up to 15 categories in print and online
• Logo in print and digital edition of August Annual Buyers’ Guide issue
• Includes Company name, city, state, phone, web address in print and digital Buyers’ Guide August issue, PLUS 12 months online

PREMIUM LISTING (Online and Print)
Total: $700 for 12 month package

Enhanced Listing PLUS:

• Priority Search Results (Company Name towards Top of Page 1 Category Results for ALL Categories)
• Logo and Company Profile, up to 150 words, on Company Page online
• Additional Information Tabs (product lines, distributors, locations, manufacturer reps, and territories)
• Unlimited Category Selections in print and online

PLATINUM LISTING (Online and Print)
Total: $1200 for 12 month package

Premium Listing PLUS:

• HIGHEST Priority Search Results with LOGO and company name at TOP of Page 1 for ALL Category Search Results
• TWO logos in print and digital Buyers’ Guide (company info section and adjacent one category listing)
• Logo and Company Profile, up to 300 words, on Company Page online
• Your company featured in E-Clips enews every quarter with link to your company listing page
• Boldface listing in  print  Buyers’ Guide  (August issue of  PFFC) - only Platinum companies have bold faced listings
• 2 product images housed on Company Page
• 2 spec sheets housed on Company Page
• Full Media Package: Exclusive Video Players with two videos on Company Page and Links to Product Pages on your website

AUGUST BUYERS GUIDE PRINT & DIGITAL EDITION UPGRADE OPTIONS:

• Logo in product categories or Alpha section by Company Name - $195 (each add’l one is $75)
• 2” mini-ad in product categories - $225 (each add’l one is $175)
• 3” mini-ad in product categories - $300 (each add’l one is $250)

CONTRACT SERVICE DIRECTORIES

Aside from our Buyers’ Guide Directory, PFFC-online also has FOUR additional Contract Service Directories where your company can be listed and associated with specific converting services. STAND OUT with one of these options:

• Logo listing: Company Logo, Live E-mail Address Link, Live Website Link, and Live Company PFFC Buyers’ Guide Link for $300 Total OR $50/monthly for 12 months.
• Bundle Listing: All of the above in up to four PFFC Directories at only $840 Total OR $70/monthly for 12 months.
• Service Directory Ownership: Own a special directory with your banner ads appearing at the top and bottom of a directory page.

Contract Converting Service Directories (4):

1. Coating and Laminating
   https://www.pffc-online.com/coating-and-laminating-services-directory
2. Contract Converting Services
   https://www.pffc-online.com/contract-converting-services-directory
3. Contract Slitting
   https://www.pffc-online.com/contract-slitting-directory
4. Lab/Pilot/Technical Facilities
   https://www.pffc-online.com/lab-pilot-technical-facilities-directory

2023 Editorial Calendar & Advertising Opportunities

Focused eNewsletter

Focused eNewsletter Topics

Sponsors of content-focused enewsletters get a banner or text ad AND have the option to submit an article or other content.

January — Finishing
February — Surface Treatment
March — Static Control
April — Coating and Laminating
May — Bags and Pouches
June — Rollers and Roll Handling

July — Labels and Labeling
August — Packaging Printing
September — Slitting
October — Testing/Inspection and Quality Control
November — Unwinding/Rewinding
December — Sustainability

E-Clips

Identify and capture the attention of subscribers who need your products and services and drive traffic to your website with a targeted message in this newsletter that reaches 12,000 subscribers. E-Clips contains timely, concise news, new products, feature stories, blog posts, videos, white papers, and more. E-Clips is delivered to subscribers weekly.

Sponsors can choose to advertise in Cycle 1 (Weeks 1 and 3) or Cycle 2 (Weeks 2 and 4) of each month. Pricing is based on one cycle (two issues) and sponsors have the option to purchase both cycles in a month. Space reservations close Monday, one week prior to deployment.

Participate with any of these materials:
A. Top Banner (460X90)
B. Text Ad w/Photo or logo Position 1
C. Text Ad Position 2
• Text Ad Position 3:
D. Middle Banner (300X250)
E. Right Banner (120X240)
• Right Tower (120X600) – replaces the 120X240 ad on the right side with a larger tower ad
• Featured Video: also includes video on PFFC website
• Featured E-Book, White Paper, or Case Study: Includes 12-month lead Gen
• Featured Platinum Company: Part of 12 month Platinum Buyers’ Guide package

Banner Blaster in E-Clips

Dominate any E-Clips by running THREE ads - you can own the Top, Middle, and Lower ads to saturate the newsletter from top to bottom with your message.

Banner Sizes:
460 x 90 px

Imagine your
company's banner
ad in all 3 spots!

Banner Blaster: Exclusive E-Clips sponsorship where ONLY YOUR BANNER ads appear in one E-Clips eNewsletter

Lead Generation

Show Packages

Our show package includes all of the following:

• A print ad the month before and the month of the show
• Be part of a product eblast the week before the show (image, product name, 50 words, link)
• Have an ad on our website for any 90 day period from 60 days prior to the show till 60 days after the show ends
• Be part of our Geo-Fencing at the show

Support Your Trade Shows! (A)

Sponsor our On the Floor eNewsletter eBlast. Dominate any day(s) exclusively of a trade show with our On The Floor eNewsletter. We will write content on the trends, must-sees and seminars. You would own all of the ad units in each day(s) newsletter that will get deployed to our emails early in the morning.

• 728 x 90 ad with a link
• Up to (3) product images, 50 word description for each and link for each

Case Study & White Paper Sponsorships (B)

Do you have a white paper or case study you want to get in the hands of new leads? Send us your case study or white paper with a subject line, headline, 50-75 word description and a link and we will blast it out and generate leads for you.

Custom Email Blasts (C)

E-Blasts reach 12,000 readers. We mail E-Blasts on Thursdays and reserve some Wednesdays as "make up" mailing dates. We do not mail two "Product" or two "Service" E-Blasts in the same week, so we don't over-saturate our readers with similar messages. We'll send you a test mailing to make sure it looks and works as you intend.

Campaigns Include:

• Exclusive Message to subscribers
• Your ready-to-deploy HTML
• Subject line
• Detailed metrics | Deliveries, Open rate, Click-throughs by URL, and Total Clicks

Product eBlast Showcase (D)

Showcase up to four products or equipment that will get blasted out! With the Product eBlast, you promote your products and equipment in a dedicated eBlast.

You send us up to 4 product images along with a headline, a 75 word description and up to 4 links for each product.

Editorial Eblast (E)

Be the EXCLUSIVE sponsor of either one of our articles or supply us with one of yours.

Supply us with:

• 589 x 90 ad with a link
• 300 x 250 ad with a link
• Video or White Paper (optional)

Webinars

Sponsored Webinars

Be looked at as a thought leader by doing a 30-60 minute presentation to a captive audience. Generate high quality leads from industry professionals looking to learn more about the webinar topic.

• Your logo on all promotions: HTML eblasts, enewsletters, our website and in print ads promoting your webinar
• Your logo on registration page
• Full contact info of all registrations
• You can use the sales promotion to send to your database
• Webinar available On-Demand for three months

Let Us Help Promote Your Webinar!

PFFC can help you promote a webinar you are hosting to help drive registration. We can help reach a large audience in the following ways:

• Dedicated HTML eblasts.
• Logo, topic and 60 word description in four weekly enewsletters leading up the live webinar date.
• Ad on our website 30 days prior to the live webinar.

Digital Publication

Digital Edition Sponsorship

Sponsor a monthly issue of PFFC. You receive a banner ad with a link on the eBlast that goes to 20,000 readers. In addition, a banner linking to your website will be included in our digital publication – all for one very low price.

Digital Issue Add-Ons

• Sponsor Banners
We can place an ad adjacent to the cover and at the top of the page that is exclusively owned by your company. Contact your account executive for specifications and availability.

• Video over Ad
Turn your ad in our digital edition into a live interactive experience by placing your video over your ad.

New Product Launch?

Hit your target market hard using our multi-media tools with this New Product Launch Package:

• Print ad in the issue before (get people interested) and the month of the launch;
• Product of the Month call-out on the website for 60-90 days;
• Product of the Month call-out in our enewsletters in the months you are launching;
• Product eblast consisting of multiple product images, applications for each, 50-60 words of each; and
• Q&A with our editor on why you launched these products, applications, and things you want the market to know. The Q & A appears in our magazine and is eblasted out with ads/ videos from your company.

Video Thought Leadership Interview

Here is how this works, the process is simple:

• Start thinking about your next thought leadership interview.
• Consult with your salesperson on a topic, date and time.
• Receive 5-6 questions from our editor to get you thinking about the interview.
• Have our editor record and edit the interview.
• View your video for further edit requests and/or approvals.

How is a thought leadership video interview beneficial to you?

You can use the final video in any/all of these ways:

• Use it as a sales tool, for your social media content, house on your site, etc.
• Ask us how we can set up an eBlast to send out to tens of thousands of people.
• Let us post your video on our social media platforms.
• Have your video promoted in our enewsletters.
• Web ads can be created for our site to promote this video.
• Have your interview translated into a 1-2 page story to appear in an upcoming print and digital issue.

Website/Online Solutions

Website Ads

Ads on PFFC-online.com combine IAB-certified placements and advanced ad management technology to provide maximum visibility throughout the PFFC website or within exclusive pages owned by one advertiser. Website ads are ROS and could rotate with one other ad.

Category Content Ownership

Category content landing pages quickly connect our readers with timely news, commentary, and the latest technological advances on the most important converting topics. These high-interest pages are designed to draw traffic from search engines relating to specific content. Category content landing pages quickly connect readers with timely news, commentary, and the latest technological advances on important converting topics. These high-interest pages are designed to draw traffic from search engines relating to specific content.

Videos

Basic Video Package:

• Video posted on PFFC’s homepage for one month
• Video posted on PFFC’s Video Channel for 12 months
• Video featured in two E-Clips eNewsletters within one month

Premium Video Package:

• Video posted on PFFC’s homepage in PREMIUM POSITION for one month
• Video posted on PFFC’s Video Channel for 12 months
• Video featured in two E-Clips eNewsletters within one month
• Video featured in ONE DIGITAL EDITION EBLAST

Online Impressions/Targeted Digital Marketing

Targeted Display Marketing allows your company to reach potential and existing customers through laser-focused impression marketing. We can deliver your ads based on users’ online activities and habits.

NEW! Targeted Advertising: Beyond “Geofencing”
We are so excited to share these new targeted solutions in 2023! While we have had success geofencing trade shows/events for customers, with shows going virtual or getting cancelled in 2020 due to COVID-19; we redirected our attention to other digital advertising abilities to help you reach your “target audience.” We want to consult with you on your marketing strategy: who you want to reach (demographics, age, geographically, job title, industry, etc.), what are your goals (driving traffic, brand awareness), and what assets you have available. From there we will supply you with solutions from the list below that will best suit your campaign budget & needs.

• Display ads – send us 5 banner ads to go across different media platforms, your banner ads will follow them as they browse websites/apps we have access to (think Weather Channel, ABC News, ESPN, etc.)

• Geofencing (Also Addressable Geofencing) – if we have the location/physical addresses of places (or people) you’d like to target, we can deliver impressions/ads to them while they are at the property address. We can target home addresses/businesses, and once trade shows start back up we will be able to target shows/events again. This includes the 5 banner ads listed above in the display ads description.

• Email Marketing – you send us a finished HTML and list of the audience you’d like to target (geographically, job title, industry) and we will deploy the email out to those folks, with the ability to re-target with display ads. **We also have the ability to retarget with any of our inhouse eBlasts we execute with your company**

• Website re-targeting – you will place a pixel within your website (OR landing pages), and we will target those folks who visit your website and then go on to browse other sites/apps with your banner ads. This includes the 5 banner ads listed above in the display ads description.

• Video – you send us a finished video, it can be 10-30 seconds long – and they will be seen on websites (think CNN, Weather Channel, ABC) before viewers click on videos housed on those site (pre roll), or during longer video (mid roll), or after the video is done (post roll). You can also send us a video that is finished with URL link, that will sit as a “display” ad on those websites for people to see as they scroll through the site

• Social Media – you can send us content, we will create an ad that will appear on FB and Instagram, appearing as regular “posts” but will promote your products/solutions.

• Google Shopping – you must have a catalog or eCommerce platform on your website. We will tie it directly to Google and your product name, photo, and price with other relevant details will feed into Google to appear near the top of page 1. Ex. Type in “Running Shoes” on Google and see all the types of shoes that appear from different popular sites and retail outlets.

• SEM (Google Adwords) – you are paying to appear on page 1 of Google when people search for your products/solutions you offer. Your website link and brief description will be brought to the top of Google search. This is pay per click, so you only pay when someone actually clicks on your “ad” link.

Market Research Capabilities

Artwork Specifications

Publication Trim Size: 7-5/8” x 10-3/4”

Keep all live matter 1/4” from all trim edges on bleed pages.

All above dimensions are width x height.

Camera-ready Art Specifications

Software
Adobe Creative Cloud (InDesign, Photoshop)

Supported Formats
PDF, TIFF, EPS and JPG
PDF’s: When preparing your PDF, distill the PDF at 240 dpi, embed all fonts

Images
Photos should be processed at a resolution of no less than 240 dpi and at 100% of the printing size.

Recommended Resolutions of Original Scans
Color Images - cmyk: 240-300 dpi
Black & White Line Art: 900 dpi
Grayscale Images: 240 dpi

We Can Not Accept
Corel Draw, Word Perfect, Powerpoint, Excel, Pagemaker, Microsoft Publisher, True Type Fonts, or Window Fonts.

Contact Us

PFFC
P.O. Box 529 • Estero, FL 33929
Phone: 814-616-8380 • www.pffc-online.com

Lori Pisano, Publisher
814-384-7813
This email address is being protected from spambots. You need JavaScript enabled to view it.

Angel Morris, Editor
972-533-7216 • This email address is being protected from spambots. You need JavaScript enabled to view it.

Randy Green, President
586-227-9344 • This email address is being protected from spambots. You need JavaScript enabled to view it.