Cover photos © INCDesign - & © KawaiiS -



PFFC is a monthly print and digital publication AND an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.

Our robust and resourceful website averaging 10,000 NEW users monthly in addition to active users, consistently refreshing our audience base.

Since 1927, PFFC has provided an unbiased perspective on the business trends and technical innovations shaping the converting industry. In 2018, PFFC became a property of RDG Media, Inc., which is led by publishing veteran Randy Green.

With a global perspective and commitment to editorial quality, no other resource covers the converting and package printing market with the same expertise and analysis as PFFC.

New for 2024

Pouches & Printing

PFFC is introducing three special editions in 2024 dedicated ENTIRELY to flexible packaging topics most important to converters and package printers. Innovation and sustainability are key focuses as demand grows for flexible packaged products. Advances in machinery, automation, materials and processes are some of the topics that will be covered. We’re excited to open up these new and exciting opportunities in 2024!

POUCHES & PRINTING Thought Leadership Interview Package:
With this content marketing project, you can assert your expertise in flexible packaging. PFFC will interview your representative and develop this into an article that we will publish and promote on several platforms:

  • Print & digital publication
  • Dedicated eblast
  • E-Clips enewsletter
  • Facebook, Twitter & Youtube
  • Digital edition eblast


  • Flexible Packaging Leadership Package
  • Full page ads in all three POUCHES & PRINTING issues
  • Full page ads in all three POUCHES & PRINTING eBooks
  • Banner or text ads in all three POUCHES & PRINTING enewsletters


  • Half page ads in all three POUCHES & PRINTING issues
  • Half page ads in all three POUCHES & PRINTING eBooks
  • Banner or text ads in all three POUCHES & PRINTING enewsletters

POUCHES & PRINTING eBooks: April, July, October

  • Sponsorship includes full page or half page ad in eBook, logo, and option to submit article or advertorial in eBook.
  • April: Advances in Flexible Packaging Materials
  • July: Innovation in Flexible Packaging
  • October: Sustainability in Flexible Packaging

POUCHES & PRINTING Enewsletters: February, August & December

  • Sponsorship includes banner or text ad, and option to submit PR, article or advertorial in enewsletter.


  • Equipment & Innovation in Flexible Packaging
  • Flexible Films
  • Inks & Printing
  • Paper Packaging Solutions
  • Custom Converting
  • Substrates: Films, Foils & Paper
  • Recyclable Packaging
  • Printing & Coating
  • Packaging Film & Laminating
  • Advances in Flexible Packaging
  • Sustainable Materials
  • Machine Automation
  • Bags & Pouches

Leaders in Converting


Thought Leadership Integrated Program - Year-Round Exposure

PFFC’s  LEADERS IN CONVERTING  program provides a perfect platform for converting and package printing suppliers to assert their expertise. This 12-month program includes full coverage with a mix of print and digital exposure at a bundled rate. You will reach 10,000 print subs, 20,000 digital subs with your ad and  LEADERS IN CONVERTING  STORY PLUS, you will reach tens of thousands of online website visitors during the year.

Click Here for Example


  • Full-page ad in January print and digital issue
  • Full-page Leadership Profile in January print and digital issue
  • Leadership Profile included in TWO dedicated eblasts
  • Leadership Profile rotates as TOP feature on website
  • Leadership Profile posted on PFFC homepage 12 months
  • Leadership Profile featured in E-Clips enewsletter 1X
  • Video included in TWO dedicated eblasts + 12 months online
  • Video featured in E-Clips enews 1X

DEADLINE December 27, 2023!

The How-To-Guide


Establish yourself as an industry expert. Share your converting & printing solutions with readers in print, digital and online formats:

  • TWO Full pages in the print & digital publication (your ad + HOW-TO Combo)
  • Your HOW-TO spotlight featured in one enewsletter
  • Your HOW-TO spotlight posted on the PFFC website for 12 months
  • Your HOW-TO spotlight promoted on PFFC social media platforms (we’ll tag you!)

Click Here for Example

DEADLINE: April 17, 2024!

Storytelling, Interactive Effects and Animations

Take prospective buyers on a digital experience through storytelling, interactive effects and animations. Enhance and strengthen your relationship with your audience with a branded site page that encourages buyers to keep scrolling for more engagement.

This is a perfect way to highlight a new product (or any product/service) by telling a story and showing its features. Plus, you can have multiple links on the page. Here are a few of the features available within the page:

  • Image and description of Product/Brochure/Whitepaper that moves into the screen as the end-users scroll to gain maximum attention.
  • Flip boxes bring dual-sided content on information boxes that engage end users with your content bringing them to a customizable CTA (call to action) button that goes where you want it to go.
  • Image Gallery: Users scroll through images of a product or products and click to get a better view. This can be paired with a text block and a call to action. You can also include your social media links.
  • Video Gallery: Same as Image Gallery, but with video.
  • Before/After Slider: Interactive image feature showing a before picture and an after picture that the user can slide between.

Click Here for Storytelling Example

Storytelling Promotional Package:

  • Two dedicated eblasts
  • Digital edition eblast promotional ad
  • PFFC social media platforms (Twitter, FB, LinkedIn).
  • Enewsletters 6X
  • Web ads for 3 months
  • Use this as a sales tool, for your social media content, house on your site, etc.

Contact us to see how we can help you tell your story in an engaging way!

Content Marketing Solutions

Grow your content marketing strategies by utilizing PFFC’s platforms and industry expertise.

Custom Q&A’s:

  • Pick your industry topic, and PFFC will provide questions for your experts to field.
  • Promotion Includes:
  • Published in print & digital issue along with a headshot of your expert
  • Top feature rotation on PFFC’s homepage and is archived & searchable
  • Top feature rotation in one enewsletter
  • Pushed out via social media platforms
  • Post on your website too!

Social Media BOOST:

  • Post your company blogs, articles, news, videos or other content on PFFC LinkedIn, Facebook, and Twitter accounts MONTHLY.

White Papers, Case Studies & eBooks:

  • Provide us with any combination of up to 3 articles, white papers, case studies & eBooks.

Program Includes:

  • Posting on our website for 12 months (keywords tagged & searchable)
  • Featured in E-Clips enewsetter quarterly
  • Your logo & descriptions to accompany your content


  • Include any combination of ad(s), content, videos, product images and descriptions.
  • Quality Control in Converting (May)
  • POUCHES & PRINTING (April, July, October)

Promotional package includes:

  • Dedicated eBook eblast
  • Posted on website for year
  • Featured in E-Clips enews

Click Here for eBook Example

Buyers’ Guide 12 months online & in Print & Digital

August Issue

Stand out in front of ACTIVE buyers with a PFFC Buyers’ Guide listing:


  • Listed in up to 10 categories in print and online

Enhanced Listing: $350

  • Live link on company online listing page
  • Listed in up to 15 categories in print and online
  • Logo in print and digital edition of August Annual Buyers’ Guide issue

Premium Listing: $700
Enhanced Listing PLUS:

  • Priority Search Results (Company Name towards Top of Page 1 Category Results for ALL Categories)
  • Logo and Company Profile, up to 150 words, on Company Page online
  • Additional Information Tabs (product lines, distributors, locations, reps, and territories)
  • Unlimited Category Selections in print and online

Platinum Listing: $1200
Premium Listing PLUS:

  • HIGHEST Priority Search Results
  • LOGO and company name at TOP of Page 1 for ALL Category Search Results
  • Featured company in E-Clips enews with description & link to your online listing
  • Boldface listing in  print  Buyers’ Guide
  • TWO logos in print and digital Buyers’ Guide
  • Logo & Company Profile, up to 300 words, on Company Page online
  • 2 product images housed on Company Page
  • 2 spec sheets housed on Company Page
  • Full Media Package: Exclusive Video Players with two videos on Company Page

All packages Include company name, city, state, phone, web address in print and digital & Buyers’ Guide August issue & online. Ask about additional upgrades in the print & digital Buyers’ Guide issue.

2024 Editorial Calendar & Advertising Opportunities

eBlasts & Lead Generation

Custom Eblasts

E-Blasts reach 12,000 readers. Custom eblasts are exclusive to your company, and can include any combination of assets, such as, products, video, articles and more.

Campaigns Include:

  • Exclusive Message to subscribers
  • Your ready-to-deploy HTML
  • Subject line
  • Analytics provided

Editorial Eblast

Be the EXCLUSIVE sponsor of either one of our articles or supply us with one of yours.

Supply us with:

  • 589 x 90 ad with a link
  • 300 x 250 ad with a link
  • Video or White Paper (optional)

Product Eblast Showcase

Showcase up to four products or equipment in this dedicated eblast to 12,000.

Supply us with:

  • 4 product images
  • Subject line
  • 75 word description and up to 4 links for each product

Show Packages

Our show package includes all of the following:

  • Display print & digital ads the month before and the month of the event
  • Banner ad in Pre-Show eblast the week prior to event
  • Banner ad on PFFC’s website 60 days (before, during & after event)
  • Geo-Fencing and Event Retargeting campaign with targeted digital ads before, during and after the event (250,000 impressions)

Event eNewsletter Sponsorship

Sponsor our On the Floor eNewsletter eBlast. Dominate any day(s) exclusively of a trade show with our On The Floor eNewsletter. We will write content on the trends, must-sees and seminars. You own all of the ad units each day(s) the newsletter deploys.

  • 728 x 90 ad with a link
  • Up to (3) product images, 50 word description for each and link for each


Focused eNewsletters

Surround your brand with content related to your brand, by sponsoring a content-focused enewsletter.

Sponsorship options include:

  • Banner ads
  • Text ad
  • Video
  • Company content (article, advertorial, PR)

January  — Drying/Curing
February  — Surface Treatment
March  — Slitting, Winding, Unwinding
April  — Knives/Doctor Blades
May  — Rollers/Roll Handling
June  — Web Guiding/Tension
July  — Paper & Paperboard
August  — Bags & Pouches
September  — Coating & Laminating
October  — Static Control
November  — Advances in Converting Equipment
December  — Package Printing

E-Clips Weekly eNewsletter

E-Clips enewsletters include the latest news, events, articles and other timely content and reach 12,000 subscribers weekly.

This is a perfect product to utilize for consistent advertising throughout the year.

Advertising Options:

  • Banner ads
  • Text ads
  • Premium Text & Banner Positions
  • Video
  • White Papers (See content marketing packages)


Sponsored Webinars

Assert your industry leadership with a 30-60 minute presentation to our audience. Generate high quality leads from industry professionals looking to learn more about your topic.

  • Your logo on all promotions: eblasts, enewsletters, website ads, print ads
  • Your logo on the registration page
  • Full contact info of all registrations
  • You can use the sales promotion to send to your database
  • Webinar available On-Demand for three months

Let Us Help Promote Your Webinar!

Utilize PFFC to promote your own webinar to drive registration. We can help reach a large audience in the following ways:

  • Dedicated HTML eblasts
  • Logo, topic and 60 word description in four weekly enewsletters leading up to the live webinar date
  • Ad on our website 30-60 days prior to the live event

Digital Publication

Digital Edition Sponsorship

Get maximum visbility with an exclusive digital edition sponsorship. Sponsor a monthly issue of PFFC with a full page ad adjacent to the digital edition cover, and a super wide banner at the top and on EVERY page of the issue.

Digital Edition Video

Turn your ad in our digital edition into a live interactive experience by placing your video over your ad.

New Product Launch?

Hit your target market hard using our multi-media tools with this New Product Launch Package:

  • Print ad in the issue before (get people interested) and the month of the launch;
  • Product of the Month call-out on the website for 60-90 days;
  • Product of the Month call-out in our enewsletters in the months you are launching;
  • Product eblast consisting of multiple product images, applications for each, 50-60 words of each; and
  • Q&A with our editor on why you launched these products, applications, and things you want the market to know. The Q & A appears in our magazine and is eblasted out with ads/videos from your company.

Video Thought Leadership Interview

The Process is Simple:

  • Start thinking about your next thought leadership interview.
  • Consult with your salesperson on a topic, date and time.
  • Receive 5-6 questions from our editor to get you thinking about the interview.
  • Have our editor record and edit the interview.
  • View your video for further edit requests and/or approvals.

The Benefits of Thought Leadership Interviews

You can use the final video in any/all of these ways

  • Your custom sales tool for social media content, house on your site, etc.
  • Repurpose the video through eBlasts
  • Let us post your video on our social media platforms
  • Have your video promoted in our enewsletters
  • Web ads can be created for our site to promote this video
  • Have your interview translated into a 1-2 page story to appear in an upcoming print and digital issue

Website/Online Solutions

  • 100,000 impressions monthly
  • 10,000 NEW users monthly
  • 20,000 users monthly

Website Ads

Ads on combine IAB-certified placements and advanced ad management technology to provide maximum visibility throughout the PFFC website or within exclusive pages owned by one advertiser. Website ads are ROS and could rotate with one other ad.

Website Positions:

A. Top Banner: 728X90
B. Premium Upper Left Banner: 180X240
C. Premium Upper Right Banner: 300X250
D. Premium Video Position
E. Left Rail positions: 180X150
F. Right Middle: 300X250

Auction Calendar

Promote your upcoming auction! We will include your company logo and a description of what is available in your auction with a direct link to your website.


Basic Video Package:

  • Video posted on PFFC’s homepage for one month (D)
  • Video posted on PFFC’s Video Channel for 12 months
  • Video featured in two E-Clips eNewsletters within one month

Premium Video Package:

  • Includes Basic Video Package PLUS:
  • Video featured in your own exclusive eblast to 12,000
  • Video featured in one digital edition eblast to 15,000

Online Impressions/Targeted Digital Marketing

Beyond “Geofencing”

Targeted Display Marketing allows your company to reach potential and existing customers through laser-focused impression marketing. We can deliver your ads based on users’ online activities and habits.

We are so excited to share these personalized targeted solutions in 2024!

We want to consult with you on your marketing strategy:

  • Who is your target audience?
  • What are your goals?
  • What assets do you have available?

From there we will supply you with solutions from the list below that will best suit your campaign budget & needs.

• Display ads – send us 5 banner ads to go across different media platforms, your banner ads will follow them as they browse websites/apps we have access to (think Weather Channel, ABC News, ESPN, etc.)

• Geofencing (Also Addressable Geofencing) – if we have the location/physical addresses of places (or people) you’d like to target, we can deliver impressions/ads to them while they are at the property address. We can target home addresses/businesses, and once trade shows start back up we will be able to target shows/events again. This includes the 5 banner ads listed above in the display ads description.

• Email Marketing – you send us a finished HTML and list of the audience you’d like to target (geographically, job title, industry) and we will deploy the email out to those folks, with the ability to re-target with display ads. **We also have the ability to retarget with any of our inhouse eBlasts we execute with your company**

• Website re-targeting – you will place a pixel within your website (OR landing pages), and we will target those folks who visit your website and then go on to browse other sites/apps with your banner ads. This includes the 5 banner ads listed above in the display ads description.

• Video – you send us a finished video, it can be 10-30 seconds long – and they will be seen on websites (think CNN, Weather Channel, ABC) before viewers click on videos housed on those site (pre roll), or during longer video (mid roll), or after the video is done (post roll). You can also send us a video that is finished with URL link, that will sit as a “display” ad on those websites for people to see as they scroll through the site

• Social Media – you can send us content, we will create an ad that will appear on FB and Instagram, appearing as regular “posts” but will promote your products/solutions.

• Google Shopping – you must have a catalog or eCommerce platform on your website. We will tie it directly to Google and your product name, photo, and price with other relevant details will feed into Google to appear near the top of page 1. Ex. Type in “Running Shoes” on Google and see all the types of shoes that appear from different popular sites and retail outlets.

• SEM (Google Adwords) – you are paying to appear on page 1 of Google when people search for your products/solutions you offer. Your website link and brief description will be brought to the top of Google search. This is pay per click, so you only pay when someone actually clicks on your “ad” link.

ASK QUESTIONS – Reach out for consultation and further explanation on these solutions listed above. Learn more about how this targeted advertising approach can help your business grow!

Market Research Capabilities

Artwork Specifications

Publication Trim Size: 7 5/8” x 10 3/4”

Bleed: Bleed ads, extend bleed to 1/8” beyond trim on all sides.

Live Area: Headlines, body copy, logos, and other critical elements should remain inside the live area to minimize any chance of being trimmed off. Keep live matter 1/4” inside trim dimensions on all sides.

All above dimensions are width x height

ALL NEW AD COPY IS DUE ON OR BEFORE THE DUE DATE ON OUR DISTRIBUTION SCHEDULE. Any advertising copy submitted after that time will be placed in the following edition. Cut-off may vary on special show issues, so please consult your marketing representative for details.

Camera-ready Art Specifications

Adobe Creative Cloud (InDesign, Photoshop)

Supported Formats
PDFs: When preparing your PDF, distill the PDF at 240 dpi, embed all fonts

Photos should be processed at a resolution of no less than 240 dpi and at 100% of the printing size.

Recommended Resolutions of Original Scans
Color Images - cmyk: 240-300 dpi
Black & White Line Art: 900 dpi
Grayscale Images: 240 dpi

We Can Not Accept
Corel Draw, Word Perfect, Powerpoint, Excel, Pagemaker, Microsoft Publisher, True Type Fonts, or Window Fonts.

Contact Us

P.O. Box 529 • Estero, FL 33929
Phone: 814-616-8380 •

Lori Pisano, Publisher
814-384-7813 • This email address is being protected from spambots. You need JavaScript enabled to view it.

Liz Bailey, Digital Marketing Specialist
This email address is being protected from spambots. You need JavaScript enabled to view it.

Angel Morris, Editor
972-533-7216 • This email address is being protected from spambots. You need JavaScript enabled to view it.

Randy Green, President
586-227-9344 • This email address is being protected from spambots. You need JavaScript enabled to view it.