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Release Liner | Annual AWA Seminar Paints Picture of Today’s Market

(Label/Tape)

November 16, 2014, ... and brand owners alike to differentiate. Current examples include the global Coca-Cola personalized (although still mass communication) bottle campaign and “team wines,” labeled specifically for major ...

Technology "and Stuff

(Marketing Mojo)

November 06, 2014, How do you decide who and how to represent your brand? then if something bad happens, do you blame others or own your mistakes and move forward? Kudo’s to General Motors for doing the right thing for ...

C&D Printing Installs Kluge Folder/Gluer

(Carton Box)

October 22, 2014, Increases capacity with Omnifold folding & gluing system ST. CROIX FALLS, WI | C&D Printing Co., St. Petersburg, FL, has installed a new Kluge OmniFold Folding and Gluing System. The OmniFold was purchased ...

Pack Expo | The Next Generation of Package Printing Solutions

(Trends/Management)

September 24, 2014, ... of one-size-fits-all products gives way to small, diverse batch production, companies must equip themselves with package printing technologies that maximize flexibility, speed, and control. For brand ...

How To Kill a Great Campaign

(Marketing Mojo)

September 13, 2014, ... it is common scenario. The challenge comes from leadership not integrating “brand presence and marketing communications” into their long-term or even annual strategy and then having the backbone to back ...

Show Preview | CPP EXPO & GRAPH EXPO 2014 Cover Printing & Converting Technologies

(Trends/Management)

September 11, 2014, ... floor plan, click here. Here is a sneak peek at some of the exhibitor booths:   Brandtjen and Kluge Inc. (Booth 3617) will showcase laser converting technology with strategic partner LasX. A complex ...

Avery Dennison to Show Advances in Label Materials

(Label/Tape)

September 03, 2014, ... generation of innovations in action,” says Jay Gouliard, global VP, Innovation, for Avery Dennison Materials Group. “As brands push for new ways to create and enrich their relationships with consumers, ...

CTI Inks Are Powered by the Sun

(News | New Products)

August 25, 2014, ... sun. “We are committed to helping brands win the summer, tailgating, and other popular outdoor usage occasions,” explained Patrick Edson, chief marketing officer for CTI. “Sunlight Inks create ‘theater-in-the ...

IMDA Awards | In-Mold Decorating Assn. Honors 2014 Winners

(Label/Tape)

August 07, 2014, ... products and in-mold labeled packaging by OEMs, brand owners, and marketers. IMDA represents and supports all of its member companies across the entire in-mold labeling and decorating supply chain. The ...

Kodak Supports Panini America's Rewards Program Launc

(News | New Products)

July 30, 2014, Protects its consumer brand loyalty, reward shopping, and authentication ecosystem ROCHESTER, NY | Panini America, a sports and entertainment collectibles company, has adopted the KODAK Brand Protection ...

Verstraete Launches IML Innovations

(Label/Tape)

July 29, 2014, ... and Metallic IML are the most popular ones. Important brand owners showed much interest as they are continuously looking for new packaging decorations. DoubleSided IML DoubleSided IML labels are labels ...

TOKYO PACK Offers Pre-Show Orientation Tour

(News | New Products)

July 22, 2014, ... the product inside is also not perfect.’ “With this mind-set, Japanese converters and brand owners go beyond the basic functionality and seek to use packaging to delight, or surprise consumers,” says ...

LabelsOnTime Launched for Thermal Labels

(Label/Tape)

June 30, 2014, ... for direct thermal and thermal transfer printers in all popular sizes, materials and colors online. LabelsOnTime will be a sales division focusing on marketing WorldLabel’s PrintPeelApply brand thermal ...

3 Final Tips for Effective Online Ads

(Marketing Mojo)

June 21, 2014, Tips for effective online advertising include trial and error, a/b split testing, show your brand on every frame, and give the viewer a targeted experience once they click on your ad. Marketing ...

SoOPAK Offers Short-Run Cartons Online

(Carton Box)

June 03, 2014, Provides quick turnaround, offset-printed cartons and packages MISSISSAUGA, ON, CANADA | SoOPAK, a new short-run offset printing North American packaging specialist, lured crowds of interested attendees ...

Label PRomotion | Reports of Print's Demise Prove Greatly Exaggerate

(Print)

June 02, 2014, ... area where print continues to thrive is labels and packaging. And it’s not likely to go downhill anytime soon. Imagine a scenario where products sit on shelves without any distinguishing branding. In this ...

Emerald Packaging Enters Digital Print Market

(News | New Products)

May 19, 2014, ... States. The company will form a joint venture with OEC Graphics, Oshkosh, WI, leveraging OEC’s design and branding capabilities to head the sales and marketing of digital printing. The HP Indigo 20000 ...

T.H.E.M. Reports Availability of High-Speed Cartoner for Zipbox Package

(Carton Box)

May 15, 2014, ... that bringing a brand new package format to market can be challenging for brand managers,” says Neil Kozarsky, CEO and president of T.H.E.M. “That’s why, in collaboration with ITW, we’ve worked to bring ...

Words Matter—Online Advertising Copy

(Marketing Mojo)

May 05, 2014, ... customer a take away from your message if they choose not to click on it. Just remember to focus on one benefit and get your offer/brand message across. Messages with multiple ideas, benefits or features ...

AXIO Acquires FOEX, Announces Partnership

(News | New Products)

May 04, 2014, ... FOEX will remain an independent organization providing price indices and keeping its FOEX brand and PIX trademarks while gaining access to additional resources to expand. Timo Teräs will remain managing ...