3 Final Tips for Effective Online Ads
- Published: June 22, 2014, By Stephanie Millman
Marketing has changed more in the last 2 years than in the past 50, 76 percent of marketers surveyed said in a recent Adobe study. And while my personal journey with developing online advertising strategies started over 15 years ago, the trick to success is still trial and error. As this blog discussion of Online Advertising comes to a close, I would like to leave you with some final tips for your own success.
- Test at Least Two Concepts; initially run two or more creative concepts in your first test to understand the relative performance between them.
- Show Brand Prominently on all Frames. Always remember your primary purpose of advertisement; a common primary objective is to elevate your brand awareness and secondary to drive interest in the form of contact information for leads.
- Consider What Happens After the First Click. This tip is probably the biggest offense in online display advertisement. Think about being the viewer… becoming enticed enough to click on a display ad and then merely land on a home page of a company with no direction. What happens is a feeling about your brand that YOU are lost or not smart enough to lead the viewer to the next step of product or service information to capture your prospect.
- And a bonus tip - make sure you stand for something. Don’t be tempted to tell all, stick to single-focused messages on your ads.
So move forward bravely and don’t be afraid to make mistakes. Luckily, online advertisement is fairly inexpensive, easily changeable and extremely measureable. So change it up and keep on top of the progress.
May success in online advertisement be in your future!
