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Darryl Herbel Joins Flexo Wash as Western Territory Manager
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APR Releases New and Improved PCR Certification Program The seal of approval for post-consumer recycled plastics
The Association of Plastic Recyclers (APR) recently announced significant upgrades and improvements to the APR PCR Certification Program.
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Starlinger acquires Woven Packaging Division from Windmöller & Hölscher
Austrian Starlinger & Co Gesellschaft m.b.H. has taken over the woven packaging division from German machinery producer Windmöller & Hölscher (W&H)
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SUN Automation Group’s SUN625 HD Rotary Die Cutter Sets New Industry Standard with Unmatched Performance and Reliability
Heavy-Duty Rotary Die Cutting Solution Continues Rapid Growth Across United States Manufacturing Sites
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Valmet hosts successful 2024 Roll Maintenance School in North America
The Valmet team in North America recently hosted a Roll Maintenance School from October 21-24, 2024, in Pennsylvania.
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Abbott Label: A Legacy of Innovation and Service in Partnership with Mark Andy
As large, multinational label groups continue to acquire small and midsize players, supplier partnerships are becoming increasingly vital.
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ARC Honors Award Winners at R2R Conference USA
The Association for Roll-to-Roll Converters (ARC) announced the winners of its annual awards program at an Awards Ceremony held during its 2024 R2R USA Conference & Expo.
Expert Advice
Marketing New Flexo Educational Program
- Published: June 01, 2008
RONKONKOMA, NY
The Foundation of Flexographic Technical Assn. (FFTA) has selected the corporate branding firm Sidewalk Designs to spearhead a marketing and promotional strategy for FFTA's newest educational initiative, the Technical Education Services Team (TEST).
The goal of TEST is to establish FFTA as the “gatekeeper” for the flexo industry's educational and training materials. The program will offer customized training, an FFTA Virtual Campus, and enhanced support for existing cosponsored seminars and events, as well as secondary and post-secondary programs.
Curricula will adhere to the principles and practices identified in FIRST (Flexographic Image Reproduction Specifications & Tolerances). TEST will offer a professional accrediting process for all existing flexo educators.
FTA/FFTA president Mark Cisternino says, “The products and services developed under the TEST banner will form the basis for the education of the flexo industry for years to come. Therefore it is of the utmost importance to develop a unique identity for the program — one that will accurately convey its message and objectives through a cohesive look and feel of all visuals.…We chose Sidewalk Designs because we believe it can implement the TEST message effectively and efficiently.”
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