Search

Words Matter—Online Advertising Copy

(Marketing Mojo)

May 05, 2014, Words matter when it comes to online advertising. Writing copy for online ads is a critical part of the campaign. Once you’ve nailed the visual part of your ad, the text or “copy” becomes the key to ...

AXIO Acquires FOEX, Announces Partnership

(News | New Products)

May 04, 2014, ... for the marketing of our subscription services from RISI. The partnership allows us to introduce additional PIX indices at a speedier timetable than alone, fulfilling an important request from the market." ...

Label Summit Latin America Has a Full Agenda

(Label/Tape)

April 28, 2014, A two-day conference program covers many marketing and technology trends, and a tabletop exhibition will offer an impressive group of suppliers   LONDON, UK | The conference program for Label Summit ...

Amcor Flexibles Wins Two Alufoil Trophies

(Flexpack)

April 21, 2014, ... which helps people with less dexterity is very positive." In the category of Marketing & Design, Amcor Flexibles was awarded an Alufoil Trophy for Belmoca coffee capsules. Belmoca, a producer of beverages, ...

RKW Danafilms Touts Film Ratio

(Flexpack)

April 18, 2014, ... the material's 30% lidding material reduction, which reduced the use of crude oil by up to 60%. According to Steve Crimmin, US director of sales and marketing for RKW Danafilms, this esteemed example ...

GRAPH EXPO to Showcase Integrated Media

(News | New Products)

April 12, 2014, ...  These show floor attractions join returning features including: the Marketing Pavilion and The Marketing Theater; Sidelines - The Expanded Revenue Streams Pavilion, News Print-the Newspaper Pavilion, ...

Sun Chemical Offers Online Troubleshooting Guide

(News | New Products)

April 12, 2014, ... want to provide our customers with a useful tool that helps them troubleshoot issues that can occur on a press,” says Penny Holland, VP of marketing, North American Inks, Sun Chemical. “Our customers need ...

Konica Minolta Reports Successful IPEX 2014

(News | New Products)

April 06, 2014, ...  Olaf Lorenz, general manager, International Marketing Div., Konica Minolta Business Solutions Europe, says, “Ipex has been everything we wanted it to be and has fulfilled all our objectives. We have ...

Fujifilm Introduces Security Label with Full-Color Hidden Image

(Label/Tape)

April 01, 2014, ... rise of global manufacturing, marketing and sales, counterfeiting has become a huge problem, especially for manufacturers throughout the auto parts supply chain and in the garment and machinery industries,” ...

Jay Leno To Perform at PACK EXPO Intl. 2014

(News | New Products)

March 25, 2014, ... a joint effort with the Food Marketing Inst. (FMI) that will bring a Possibilities in Packaging Pavilion to FMI Connect 2014, which takes place June 10-13 at McCormick Place in Chicago, IL. The PMMI-PACK ...

Coating Tech Institute Offers Slot Die Coating Course

(Coating/Laminating)

March 25, 2014, ... Technique, Coating Defects and Resolutions, and Business Track speakers touching on intellectual property, corporate funding, accounting, and marketing. The hands-on portion of the program takes place ...

Jeyes Household Cleaner Gets New Look for Spring

(Label/Tape)

March 24, 2014, ... spray on the bottle. Melanie Billows, Jeyes brand marketing manager, said, “This was a high profile product launch for the company and so the quality of the finished job was essential. Chadwicks listened ...

ITW Muller Pallet Wrapper Now in New Size

(News | New Products)

March 23, 2014, ... decreasing cost and maintenance,” says Michael Klear, ITW Muller sales and marketing director. Wrapper boasts speeds of 60 loads/hr and comes standard with a telescoping mast said to provide easy mobility, ...

NYCO Flexible Packaging Invests in New Print Facility

(Flexpack)

March 17, 2014, ... the new facility and see the equipment in operation. Sander Kool, sales and marketing director at NYCO, said: “2013 has been a very exciting year for us. The different stages of the implementation ...

Freedonia Issues Study on Active and Intelligent Packaging

(Flexpack)

March 16, 2014, ... In addition to growing product protection and food safety requirements, increases will be propelled by rapid advances for newer and emerging technologies such as quick response and other mobile marketing ...

Gallus Demonstrates Wine Label Finishing

(Label/Tape)

March 15, 2014, ... developments, and possible solutions in label printing with experts from both Gallus and Pantec and their fellow label printers. Christof Naier, VP of sales and marketing at Gallus, says, “The great ...

Online Advertising Design

(Marketing Mojo)

March 11, 2014, There are very few marketing communications designers in our industry, so it is highly recommended that you outsource your creative, but provide strong guidance. To continue our series on effective ...

Amcor Flexibles Wins Technical Innovation Award

(Flexpack)

March 10, 2014, ... needs with solutions that deliver the highest standards of product integrity and safety,” said Art Castro, VP sales & marketing–Amcor Flexibles North America. Amcor’s StayClean flexible overwrap was ...

Ampac Products Wins Several Industry Awards

(Flexpack)

March 10, 2014, ... packaging with technology to enhance brand marketing, allowing food manufacturers to deliver products that allow differentiation and enhanced shelf appeal for the consumer. Ampac Pull Tab beverage pouch ...

Z-Flute Boxes for Kitty Litter are Purr-fect

(Coating/Laminating)

March 08, 2014, ... inks reveal and obscure the metallic effects of the metallized film. Earthy, Fresh & Flashy The Marketing Award in the Food Packaging Category went to Celplast Metallized Products, Toronto, ON, Canada, ...