CreoScitex to Be Just "Plain" Creo; Impressive Rock-Tenn Installation Proves Creo Products Are Anything But

VANCOUVER, BC, CANADA—Creo Products Inc. will consolidate all of the company's activities and businesses under one brand name and logo, the company announced today. According to the Canadian-based manufacturer, beginning January 2002, it will phase out the name "CreoScitex," and the Creo logo will be updated. Creo reports it will seek shareholder approval at its next annual general meeting so it can change the company's legal name from Creo Products Inc. to just plain Creo Inc.

"Uniting all the worldwide activities under the Creo brand will clarify the structure of our operations and eliminate any confusion with other brand names," says Creo Products CEO Amos Michelson. "We are proud of what we have accomplished since integrating the prepress assets of the Scitex Corp. Ltd. in April 2000 under the CreoScitex banner. Our ability to consolidate under the Creo brand less than two years later indicates the success of that integration process," he adds.

Rock-Tenn to Install CreoScitex CTP Across North America
In other company-related news, CreoScitex recently announced an "anything-but-plain" deal with the Rock-Tenn Co. of Norcross, GA. According to the mfr., Rock-Tenn (a large producer of folding carton packaging) will install multiple CreoScitex computer-to-plate (CTP) dervices and digital workflows across its folding carton operations in North America. Rock-Tenn is undertaking an impressive feat: It intends to make its entire sheet-fed folding carton operations 100% digital by the 4Q 2002, which CreoScitex says "marks an industry first."

Rock-Tenn signed a master agreement with CreoScitex at GraphExpo 2000, which "confirmed its company-wide commitment to adopt advanced technology throughout its manufacturing operations," states CreoScitex. "Rock-Tenn was the first folding carton converter to recognize the benefits of CreoScitex innovative prepress technology when they installed a Trendsetter VLF platesetter in 1996."

"Embracing advanced technology gives us a competitive edge," says Rock-Tenn's Don Wheeler, folding carton group, director of technical printing. "It enables use to achieve seamless integration with our customers. They won't have to change a thing, but they will be doing business with us in a much more effective way," he adds. "Our vision is to tie all of our sheet-fed folding carton facilities into a virtual graphic development process, using a hub-and-spoke installation model."

For more information about CreoScitex and its products, visit

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