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Campaign Results Falling Flat? Consider Investing in Your Brand.

(Marketing Mojo)

August 07, 2018, ... how to most effectively convince your prospects to engage through a marketing campaign (direct mail, well-written and designed web pages, advertising, etc.). When you know the difference between branding ...

Label PRomotion | Time for Truth in Labeling that Goes Beyond Regs

(Label PRomotion)

August 07, 2018, Mark Lusky dives deep into the PR opportunities tied to labels and branding that exuded honesty instead of hype. The 1990 film “Crazy People” relates the story of a disgruntled advertising executive ...

Web Industries Expands Indiana Facility

(Flexpack)

June 04, 2018, ... analytics company revealed emerging branding needs for multicolor graphics on certain personal and home care products and growing recognition of spooling advantages in manufacturing processes,” Young says. ...

D.P.R. to Join Epson at EXPO PACK México

(News | New Products)

May 30, 2018, The two companies will demonstrate the compatibility between DPR’s Virgo Digital desktop finishing solution and Epson’s printers SUNRISE, FL | D.P.R. Labeling, the American branch of D.P.R. SrL, headquartered ...

Shrink Packaging for Beer Brand Provides Multiple Benefits

(News | New Products)

April 30, 2018, ... Oskar Blues’ branding and design, maintaining shelf appeal for consumers. The brand’s new packaging has generated: 40 percent cost savings 64 percent reduction in secondary packaging materials usage ...

Fisher Reports Company Rebrand

(Flexpack)

February 24, 2018, ... of custom flexible packaging for food and healthcare industries, reports the rebranding of its subsidiaries Fisher Container and Packaging Products Corporation into the new entity PPC Flexible Packaging. ...

Brady Label Material Provides Brand Protection

(Label/Tape)

January 16, 2018, ... customized branding opportunities said to be visually compelling as well as very difficult to copy. The visual effects of TLS are non-holographic and can easily be authenticated in various lighting conditions ...

Label PRomotion | Too Little, Too Much 'Sticktoitiveness' Sully Label Appea

(Label/Tape)

January 09, 2018, ... potentially intriguing challenges. First off, the industry is getting much more sophisticated in its branding. Among other considerations, this means that labels on edibles and other cannabis-related items ...

Colordyne Press Suited for On-Demand Labels

(Label/Tape)

December 19, 2017, ... is said to eliminate waste and lead times for label orders, improve flexibility to support private branding and personalization strategies, and support highly variable applications with just-in-time delivery. ...

AWA Seminar Covers P-S Graphic Films

(Flexpack)

November 18, 2017, ... rate (CAGR) of 8.3%. Indoor advertising and branding applications still claim the highest percentage market share globally, but the vehicle graphics sector will, he said, experience the greatest upswing ...

Nanotechnology Foils | A New Packaging Design Vista

(Print)

November 07, 2017, ... development from product branding, packaging, international shipping to strategic planning, quality enhancement, and global marketing. Dr. Wood is a regular presenter at national and international conferences ...

SUN Automation Print Unit Suited for Boxes

(Carton Box)

November 04, 2017, ... and branding on the inside of the box that can be used to leverage additional advertising space or other messaging. Unit is said to be efficient and flexible and to able to be retrofitted seamlessly ...

PPC Awards | All Packaging Wins Top Prize for SlideBoxCR

(Carton Box)

October 19, 2017, Design meets cannabis industry's dual requirements of safety and branding. Design meets cannabis industry's dual requirements of safety and branding. The Paperboard Packaging Council (PPC), Springfield, ...

Print & Packaging Coalition Gives Summit Dates

(Carton Box)

October 02, 2017, ... Summit debuted in 2017, a rebranding of the former AICC and FBA Corrugated Industry Washington Fly-in. Joined in 2016 by members of PIA, who also sponsored a similar event, the Summit now includes even ...

Flexible Packaging | Fighting Food Waste

(Flexpack)

September 25, 2017, ... and food companies face a unique challenge — to reduce food waste while balancing consumer desires, regulations, safety, branding, and product protections. The amount of food waste worldwide has broad ...

WaveGrip Carriers Now Available in Colors

(Flexpack)

September 17, 2017, Help beverage producers differentiate their brands GREENOCK, SCOTLAND | WaveGrip has launched its latest branding innovation with the availability of its carriers in a choice of different colors, helping ...

PPC Names Disrupter Structures as Paperboard Trend

(Carton Box)

September 01, 2017, ... a unique bow-shaped structural element that interrupts monotony at retail, it also creates additional space for branding and graphics. (See the curved silver panel between the front and top panels on the ...

Epson Partners with Loftware

(News | New Products)

August 21, 2017, ... standards, customer branding demands, and product identification/use requirements, while avoiding the cost and maintenance issues associated with using preprinted label stock. Loftware is introducing native ...

PPC Reports on Packaging Design Trends

(Carton Box)

August 14, 2017, ... that interrupts monotony at retail, it also creates additional space for branding and graphics. (See the curved silver panel between the front and top panels on the accompanying image of the Milk Bone ...

MetsaBoard Kraftliner Packages Premium Gin

(Carton Box)

August 08, 2017, ... of a hand-crafted box. The Napue Gin gift packaging was produced by Pyroll in Finland. The design agency Werklig, who created the Kyrö Distillery branding, designed the gift packaging. In keeping with ...