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Roll-Sleeve Film: Helping Shape Brand Identity

(Label/Tape)

May 10, 2011, In today's world of multimedia advertising and information overload, brand owners are faced with the challenge of effectively communicating with consumers and driving product trial and usage In today’s ...

Ashland, Flint To Begin Co-Branding

(Coating)

April 30, 2011, ... a distribution effort that calls for Flint Group to begin marketing Ashland products under a co-branded label that will carry the Flint Group trademark or trade name. The long-term agreement enables ...

Experience Speaks: Jeffrey Brandt

(Trends/Management)

January 31, 2011, President of William Frick & Co. Personal motto | Press on! Calvin Coolidge said, Nothing in the world can take the place of persistence. How did you President of William Frick & Co. Personal motto ...

Agreement a Boost to Brand Protection

(Print)

May 31, 2010, ... AlpVision, Vevey, Switzerland, in a worldwide strategic license agreement that enables Digimarc to benefit from AlpVision's expertise in brand protection security solutions and provides AlpVision a gateway ...

Packaging Conference Features Brand Owners, Tech Leaders

(News | New Products)

December 08, 2009, ... economic benefits of sustainable packaging. On the brand owner side, Michael Okoroafor, VP of Packaging Innovation, H. J. Heinz Co., will discuss his company’s packaging diversification strategy. Thomas ...

Branding: Holograms Score in Protecting Sports Merchandising

(Archive)

August 12, 2009, ... Wood of the International Hologram Mfrs. Assn. (IHMA) (http://www.ihma.org) offers advice to security providers looking to tap into this lucrative market and looks at how holography can protect brands ...

EskoArtwork releases Results of Survey of Brand Owners

(News | New Products)

June 01, 2009, EskoArtwork survey results provide better insight into packaging trends that will assist both brand owners and suppliers to the industry GENT, BELGIUM | EskoArtwork partnered with Adobe and the International ...

Kodak, Aprimo Team to Provide Comprehensive Marketing Software Solutions

(News | New Products)

December 04, 2008, ... brand owners with marketing and service providers ROCHESTER, NY | Kodak’s Graphic Communications Group (GCG) and Aprimo, Inc. now offer enterprise marketing solutions from their combined product portfolio ...

Marketing New Flexo Educational Program

(Flexography)

May 31, 2008, RONKONKOMA, NY The Foundation of Flexographic Technical Assn. (FFTA) has selected the corporate branding firm Sidewalk Designs to spearhead a marketing RONKONKOMA, NY The Foundation of Flexographic Technical ...

Brand Security & Product Authentication Special Report, Part 4

(Magazine)

June 29, 2006, Help protect your customer's brand integrity with this targeted approach to product security. Part 1 | Part 2 | Part 3 | Part 4 Fighting Fraud Converters often are approached by customers for help ...

A Cure for the Common Marketing Technique

(News | New Products)

September 07, 2003, ... and exciting promotional kit to introduce Excedrin Brand QuickTabs to the 5,600 Over-the-Counter and Pharmacy managers at Wal-Mart, one of the company’s largest and most important distribution channels. ...

Economic/Marketing Trends in the Global Converting Industry at CMM

(News | New Products)

March 20, 2003, ... Supply Chain Security, and Brand Protection/Product Integrity. His previous professional experience includes positions with US Army Intelligence, Lieutenant Colonel, Retired; Georgia Pacific, Mead Corp., ...

Flex-Pack and Brand Protection Journals Are Musts

(Magazine)

August 31, 2002, ... in flex-pack), and innovations in polyethylene use for goods (PE to climb rapidly). Flexible costs d855 per year. Brand — the journal of brand technology offers independent analysis of brand protection ...

BRAND PROTECTION: The Converter's Rol

(Magazine)

March 31, 2002, ... do to prevent fraud?” Brand owners are asking more of their packages these days, and as they do, converters are being asked about package security, authentication, and tracking. You want to respond ...

BST Pro Mark and Teknek Announce Marketing Alliance

(News | New Products)

April 23, 2001, ... Mark, it will begin marketing Teknek brand systems throughout the US, Mexico, Canada, the Caribbean, and all of Central and South America. Together, reports the mfr., the two companies offer a full ...

Clariant Launches Ceridust™ 1310 to Address Carnauba Wax Supply Chain Volatility in Printing Inks

(News | New Products)

April 01, 2025, ... innovation The launch of Ceridust 1310 marks a significant step in Clariant's broader commitment to addressing the needs of sustainability-conscious consumers and brands. As sustainability becomes a key ...

Sun Chemical White Paper: Color Management

(Inks/Coatings/Primers)

March 27, 2025, ... each substrate responds differently to various inks, processes and lighting. Introduction A critical component of brand strategy, color is essential to brand recognition. At one level it helps consumers ...

2025 Trends Shaping the Label Industry

(News | New Products)

March 10, 2025, Brand owners rely on converters to help them bring their packaging visions to life and to help meet their business goals. By Amy Donato, PPG Global Strategic Marketing Director, TESLIN® Brand ...

Paper — Still The Foundation of Substrates

(Print)

February 22, 2025, While the U.S. market for paper products has narrowed, offering fewer specialties, brand leaders and converters continue to develop more complex options. By Susan Stansbury, Consultant While the ...

Ballyprint and Impro Printing expand capabilities with multiple Fujifilm technology investments

(News | New Products)

February 19, 2025, ... the people behind the brand. The support and service we’ve received from the Fujifilm team have been second to none. Their roadmap for growth in the UK aligns perfectly with our vision for the future.” ...