Avoiding Holiday 'Wrap Rage'

Published: November 05, 2008

RICHMOND, VA | MeadWestvaco Corp. has developed Natralock as a packaging solution to ease consumers' fury and avoid the wrap rage struggle often associated with plastic clamshell packaging. The alternative security packaging reportedly satisfies environmental sustainability objectives, deters theft, and increases product and brand security. Comprising a theft-resistant, laminated paperboard that's recyclable, the construction is then combined with a clear APET or RPET thermoform to create a visible package that's nearly impossible to tear apart by hand and uses 50%–60% less plastic on average than traditional PVC clamshells. What's even better is that a consumer can safely and easily open the Natralock package with a pair of household scissors, avoiding “wrap rage” and the typical clamshell struggle.

The lighter packaging is said to increase production rates and efficiencies by sealing up to 40% to 60% faster on average. It also is claimed to reduce the need for manual labor by eliminating time-consuming insert sheets. Can use existing sealing machinery to make the switchover from clamshells, says the company, quick, easy, and inexpensive. Visit: www.natralock.com.