Color-Logic Moves System into Flexible Packaging

 

WEST CHESTER, OH | Color-Logic metallic special effects are now available for flexible packaging.

Director of sales and marketing Mark Geeves says, "Brand managers and their graphic designers, who have long used the Color-Logic process to produce offset packaging and flexographic printed labels, are now bringing [it] to flexible films and shrink wrap materials. Designs for printing on metalized films, for example, require complex white ink masks which can be generated with just a click of the mouse with [our] software. Our user-friendly InDesign plug-in enables graphic designers to produce dramatic effects and achieve greater shelf impact to by allowing the substrate to become part of the design. Color-Logic software also permits using metallic silver inks with CMYK inks to produce dramatic effects on conventional films and other substrates."

Company says the tools of its Process Metallic Color System simplify design and print production, creating eye-catching decorative effects for use on branded product packaging and associated collateral. Reportedly, the system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure, and it is said to be ideal for packaging, pouches, point-of-purchase material, labels, shrink sleeves, and more.

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