drupa Report Examines Global Trends
- Published: April 10, 2014
DÜSSELDORF, GERMANY | Messe Düsseldorf, organizer of drupa, announces two reports entitled “drupa Global Trends” and “drupa Global Insights.” The former features an analysis of the worldwide printing and media sector and has now been published. The next staging of drupa will be May 31–June 10, 2016, in Düsseldorf. 
The results of this report are based on answers provided by a representative panel consisting of leading executives from printing companies, suppliers, and print purchasers from around the world, selected primarily from the drupa 2012 visitor and exhibitor database. Despite reporting significant regional variations, the “drupa Global Trends” report reveals a number of critical trends that are shared by all economic regions and across print segments. The report confirmed that the global printing industry’s structural transformation is still ongoing, with increasing costs coupled with declining prices and shrinking margins. However, notes Messe Düsseldorf, three other major findings of the study are more crucial:
1. There are clear signs that economic conditions are improving. As a consequence, the printing industry globally is planning increased investment over the next 12 months. Efficiency gains and the development of new services are driving investment in the industrialized countries. North America is leading the way by gearing up for major transformation with high levels of investment in printing technology, IT, and new services. In the emerging countries, growing demand is the main driver.
2. The printing industry is in the midst of a transition from a product-driven industry to a service-driven one. The demand for new solutions and business models that better reflect the customer needs is evident.
3. Digital printing plays an increasing role in the technology mix deployed. Among print services providers, 65% produce using both conventional and digital methods and one-third of commercial printers already gain a quarter or more of their turnover from digital printing. But conventional printing (especially sheet-fed offset) continues to be an important pillar for the print sector. Planned investment reflects this point as 29% of all printers stated that they intend to invest in sheet-fed offset printing.
Click here for a summary of the survey results. Click here to order the report.
Says Werner M. Dornscheidt, president and CEO of Messe Düsseldorf, “Thanks to these two report series, drupa is able to offer first-rate, representative market data and information that will enable market players to make better strategic decisions. In addition, the reports will allow variations between the world’s major economic regions to be analyzed. Finally, the insights gained will serve to further improve drupa’s positioning.”
This first “drupa Global Trends” will be repeated in the fourth quarter each year. The “Global Insight” reports will offer detailed analysis into specific industry-relevant topics. A report on “The Impact of the Internet on Print” will start off the series in June 2014.
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