Goss Reorganizes to Optimize Growth
- Published: April 17, 2013
DURHAM, NH | Goss Intl. reports a reorganization of the company will focus on continuing to serve existing customers and growing market share in the company’s core markets, while expanding into new, neighboring product markets where it has a technological competitive advantage.
“The needs of our customers have shifted over recent years as our industry environment as a whole has changed,” says Rick Nichols, Goss president and CEO. “Today, customers tell us they need a focus on simple, easy-to-use, and cost-effective technology supported by world-class aftermarket services.…I believe that where and how quickly customers can access service and support is now more important than where products are manufactured.
Goss is making three key changes to the way it does business:
• The company’s organizational structure will be simplified in recognition of the changing needs of its customers. Goss will be organized around regional parts, service and support centers for customers.
• As part of the change in the organizational structure, Goss will bring its existing operations in Europe in line with this new structure to become one unified, pan-continental sales and service organization. The company says despite significant historical support and investment in its French subsidiary, Goss International France, that business has become financially untenable and unsustainable and has entered insolvency proceedings via a judicial reorganization process. (Goss International Corp. and its subsidiaries outside France are not affected by this procedure and continue to operate as normal, while strong support reportedly has been put in place for customer orders already in motion in France.)
• Goss will continue to diversify its product portfolio to drive revenues in markets where the company’s technology and engineering expertise give it a competitive edge. The company says it has already made significant inroads into the multi-billion dollar packaging market and will continue to target growth in this industry. It will also examine other industries where it has an inbuilt competitive edge thanks to its technological expertise.
“Packaging is an attractive industry where Goss’s technology gives it a competitive advantage,” says Nichols. “I’m pleased that we’ve already made inroads into this market with our Vpak products, but we will be expanding more aggressively in this sector as well as researching and entering other new markets where we hold a competitive advantage.
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