Avery Dennison Launches Three Collections and Five New Facestocks at the 2019 Unified Wine & Grape Symposium
- Published: January 22, 2019
MENTOR, OHIO (January 22, 2019) – Avery Dennison Label and Packaging Materials is adding three new collections and five new facestocks to its Wine & Spirits Portfolio, designed to help winemakers tell their brand’s unique story in booth #614 at the 2019 Unified Wine & Grape Symposium in Sacramento, California, January 29 - 31.
“Labeling technology today needs to work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf.” said Vanita Marzette, Senior Product Manager - Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers, or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”
The new collections include:
- Sensorial™, featuring new Ruby Velvet™ and Black Velvet™ facestocks. Avery Dennison’s
Sensorial Collection adds the senses of touch, sound and even smell to the label. The Sensorial
Collection offers label surfaces that feature a soft touch, textured or patterned papers. Some offer subtle sounds as fingers move across the surface. Hand-selected trees used to fashion wooden labels deliver a delicate, natural scent.
- Black™, featuring Laid Epic Black™ and Night Skye™ facestocks. Black really is the new black, helping a brand to deliver a message of premium, quality content. The Black Collection is a broad portfolio that reflects dependable quality to deliver outstanding shelf appeal. Materials include structured surfaces, thick to thin facestocks and a choice of different shades. Converters will appreciate the fact that they no longer have to print twice to create a rich, even black label with no white edges and stable hot foiling.
- Luminous™, featuring Snowbound White™ facestock, includes labels that glitter, sparkle and shine to stand out on the shelf. Avery Dennison is also showcasing wine labeling industry trends at the show. These include:
- Sustainability in Labeling. Sustainability resonates with many consumers, and that story goes beyond production. Avery Dennison facestocks Grape Touch™ – made of 15 percent grape waste sourced from wine production – and Estate Label® No. 14, a 100 percent post-consumer waste (PCW) paper material that maintains color and strength, even when wet – help tell a brand’s sustainability story while delivering performance and shelf appeal that result in sales.
- NFC Technology for Wine Label Authenticity and Consumer Engagement. Avery Dennison will share more about how labels can be used for security; the company has embarked on a pilot program to reduce counterfeiting and ensure a wine’s authenticity as it moves through the value chain, using NFC-activated labels. NFC technology also enables a brand to share interactive, augmented reality experiences directly with consumers. This technology allows labels to share messaging, coupons, ads, special offers or educational information.
The Avery Dennison North American Wine & Spirits Portfolio contains approximately 150 label constructions featuring an expansive selection of unique facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the outstanding shelf appeal and functionality needed for wine and spirits applications.
