Shrink Labels Enhance POP

Published: November 01, 2009

Embrace copolyesters for full-body shrink labels allow brand owners to maximize marketing messages at the point-of-purchase. Embrace HY has lower shrink force and delivers 20% more film/lb of standard copolyester resin, reducing overall material consumption, company says. Line provides many design options, as it can be printed with thermocromatic, metallic, and glow-in-the-dark inks and used with spot varnishing OPV for a frosty-cold look.

• Eastman Chemical Co. |800-22-kodak | www.eastman.com
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