FIRST GLANCE
- Published: September 01, 2007
First Glance
Great (and Green) View
The Eco ViewPack from Rohrer Corp., Wadsworth, OH, is a fully recyclable package that allows consumers a 360-deg view of the product without compromising security. Blister is available in RPET or PVC; stiffener card is made from recycled material; paperboard exterior cards are virgin or recycled material; and package features a water-based heat seal coating. Company says edge-to-edge graphics provide marketing “pop.”
Very Cool
Pro-fax EP390S high-impact PP copolymer (opaque) resin from Basell is key to the success of new packaging for Blue Bunny brand ice cream from Wells’ Dairy. The elliptical, injection molded, 56-oz container features an in-mold label, and Basell says the resin’s consistent melt flow minimizes problems during production. The PP in-mold label, chosen because of the extreme wet environment in which ice cream is packaged and stored, is offset printed in five colors by Belgium-based Verstraete.
- Basell | basell.com
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Pop Goes the Package
Evolution Foods Ltd. chose the PushPop package from Amcor Flexibles for its Natural Selection Seed Mix products on sale in the UK. The package features the Fancy Slit easy-open system that allows consumers to push and pop open the pack through the center of a top side gusset. The bowl-shaped, free-standing pack has a wide opening that gives full accessibility to the product. The packs are made by Amcor in the UK from a laminate of 20-micron, natural OPP reverse printed and laminated to a proprietary 70-micron white PE. Printing is gravure.
