Diamond Packaging, Gillette Team on Product Launch

Published: October 01, 2001

The Gillette Co. and Diamond Packaging teamed up to design, develop, and manufacture the packaging for the Gillette^® for Women Venus shaving system. Soft, rounded corners and oval shapes dominate the structural design, giving the package an elegant look said to be appealing to women and to differentiate the product on the retail shelf.

Different types of hot foil stamping were employed on the cartridge packs to achieve even greater eye appeal, including combination stamping to emphasize the individual blades within a multi-level embossed illustration of the razor, giving the image form and dimensionality.

Just above the razor image, foil lines radiate toward the top of the package while graduating in color from metallic silver to dark blue. To enhance the visual effect of the razor card, six different inks were printed in-line on one side of the substrate, while the logo and other design elements were stamped with specially formulated foils.