Ready for Take Off

Published: August 01, 2010

Printpack, Atlanta, GA, is producing five-color, flexo-printed shrink sleeves for Fuzzee Bee Beverage's ZUN (rhymes with moon) energy drink, which is packaged in a patent-pending rocket-shaped bottle. The label is printed on Pure Affinia PETG, which enables it to shrink to the curves on the bottle that tapers more than 75% at the top. Brian Stearns, CEO of Fuzzee Bee, says, “The curvature of the bottle created labeling problems that only a shrink sleeve could solve. In addition, I had tight deadlines to meet due to selling out the product faster than expected. Printpack was able to exceed our expectations.” Visit www.printpack.com.

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