Digital Magazine

AWA Issues Updated Study of Linerless Labels


AMSTERDAM, THE NETHERLANDS | AWA Alexander Watson Associates reports the publication of The Linerless Label Market 2014, a third edition of the in-depth international market study of one of the emerging features of the pressure-sensitive label market in recent years.

According to AWA, linerless labeling—a product identification concept which took its first steps in the 1980s—has now established a focused technology chain that has enabled it to take a small but definable share of the mainstream labeling market, both in primary product labeling and in variable information print.

The report delivers what is said to be an updated, independent, wide-ranging assessment of the various applications for p-s labels today that do not involve the use of a release liner. The report says one of the major technology drivers for linerless labels is the cost savings which may be made by eliminating a liner, along with productivity improvements and a ‘leaner,’ more sustainable labeling process.

Typical primary product label applications include supermarket meat, poultry, and fish priceweigh tray prepacks (with additional thermal price/barcode print), as well as other options in foods, petrochemicals, and the home and personal care markets.

Included in the report are material, technology, and machinery developments to provide a focused insight into the current technology platform and the issues and challenges for label converters and end users, in the context of the p-s label market as a whole.

The study concludes with a review of extant and emerging linerless technologies, and a directory of solutions providers, reportedly providing a readily accessible market assessment for manufacturers, raw material suppliers, converters, and label users.

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