Toray Metal-Transfer Film Is Bright and Green

Published: September 12, 2016

NORTH KINGSTOWN, RI | Toray Plastics (America) announces Lumirror MR20, a new, environmentally friendly, metal-transfer film said to create a brilliant reflective surface for premium decorative packaging, point-of-purchase displays, and specialty printing applications. 

Company says this polyester metal-transfer film allows vacuum-deposited aluminum on the film surface to be transferred with adhesive to paper and paperboard for superior brightness. Film is manufactured in-house using company’s proprietary film formulation and metallization process. The finished film sheet is reported to have superior brightness and excellent transfer properties, and when film is adhered to paper and paperboard and the PET film is removed, the new metallized substrate is easy to convert at high speeds and can ultimately be repulped or recycled. After the transfer metallization process is completed, the PET base film can be returned to company for recycling.

Applications include packaging for cosmetics, personal care items, specialty food items, confections, pet food, alcohol, sporting goods, toys, and other retail goods, as well as printed items.

"Efficient, eco-friendly metal-transfer film manufacturing and luxurious-looking, recyclable packages and printed items are no longer mutually exclusive," says Milan Moscaritolo, senior director of sales and marketing, Lumirror Polyester Film Division. "[Our] sophisticated, simplified processes help CPGs and converters save time and money and help turn an ordinary-looking, mass-produced packaged good or printed item into something extraordinary. In addition, the environmental benefits are substantial. New MR20 film can help CPGs build brands, grow business, and meet their sustainability goals."

Company reports paper and paperboard that are transfer-metallized with MR20 film exhibit excellent dead-fold properties, remain flat and smooth, do not delaminate or curl, and the metal does not flake off.

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