Digital Magazine

Clondalkin Develops Unique Coding for Dairy Lids

BURY, GREATER MANCHESTER, UK | Clondalkin Flexible Packaging Bury has developed unique coded lids for an extensive points-based loyalty scheme for Yeo Valley, known as "Yeokens." The scheme, which is the brainchild of Yeo Valley Chairman Tim Mead, is currently running across the majority of its product range. It is the largest customer promotion the brand has ever launched and has been made by possible by Clondalkin’s innovative printing technology.

Yeo Valley is the largest organic dairy brand in the UK, producing many different products, including yogurt, cream, milk, ice cream, fruit compote, and butter.

Clondalkin has printed a unique code number on the surface of most of the Yeo Valley brand lidded products, to ensure the printing ink does not contaminate the product. The code is covered by the design and is only revealed when the polyester lid is peeled back. Customers enter these codes online to collect a virtual currency, called "Yeokens," which can be exchanged for a host of different offers, including visits to Yeo Valley, days out around Britain, Yeo Valley merchandise, and charity donations.

John Chadwick, managing director of Clondalkin Flexible Packaging Bury, comments, “It is the first time this printing technology has been used in the UK dairy market. We initially developed the concept to cover a number of Yeo Valley promotions, including competitions to 'Win a Landrover,' 'Win a Campervan' and 'Win a Holiday of a Lifetime.' Following this success, Yeo Valley approached us to help facilitate a brand new loyalty scheme across the product portfolio. We are delighted to have been involved in such an exciting campaign from the outset. We have already printed over 60 million unique coded lids for Yeo Valley and we wish them every success with their latest initiative."

Dan Rusga, marketing director at Yeo Valley, adds, “We have worked with Clondalkin for many years and have always been impressed by their technical expertise, commitment to quality and willingness to either find, or create, innovative solutions to meet our requirements. The printing technology they have developed is enabling us to get closer to our customers and reward them for their loyalty. As a company we have made a long-term commitment to unique coding and are confident that it will reap rewards for our business.” ‘

Yeokens’ codes appear on the Yeo Valley brand’s organic products and are available in shops and supermarkets now.


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