Alqueria Launches Dairy Product in Ecolean Packaging
- Published: December 16, 2014
HELSINGBORG, SWEDEN | Dairy market leader Alquería in Colombia has recently launched one of its milk products in Ecolean’s Air Aseptic packaging solutions. Alquería is also one of the first customers to introduce Ecolean’s innovative reclosing device SnapQuick. The launch marks Ecolean’s entry into South America and the Colombian market.
Alquería has labeled the new Ecolean package “Practijarra,” meaning the “practical jug” to emphasize the convenience of the package.
“Alquería Dairy is known for driving innovation, and the new Ecolean SnapQuick packaging format fits perfectly in our product portfolio. We couldn’t be happier with the introduction; the package has been well received as it suits our consumers and makes it more practical and fun to consume milk,” says Carlos Enrique Cavelier Lozano, CEO of Alquería S.A.
The Colombian dairy and beverage market is one of South America’s most dynamic markets, and it is expected to grow more than 15% in the next five years according to consumer market research company Canadean. With its nearly 50 million consumers, Colombia has the second largest population on the continent and is increasingly open to new products and packaging solutions.
“Alqueria is a company that drives innovation in the market, working with such a company makes us proud. It is the perfect match for us. The cooperation has been nothing but extraordinary, and we are proud to now be present in the Colombian market. South America promises to offer many opportunities for Ecolean, and we already have new projects on the way,” says Peter L. Nilsson, CEO of Ecolean.
