DSM Coating Resins Add Touch to Packaging

HEERLEN, THE NETHERLANDS | DSM announces the latest addition to its coating resins portfolio. Skins by DSM is a special series of resins that enhances a key element for graphic and packaging design: touch.
The resins are said to create a world of “feel” opportunity s for food and non-food packaging whether on coated or uncoated paper, board, plastics, and even aluminum.

To understand the impact of ‘feel’ for graphic and packaging design, the company measured and analyzed the feel impact of more than 400 different materials and functional structures via a Haptic Innovation Process. With this knowledge and the insights of the printing and packaging process, the first three Skins feel coating resins have been developed:

  • The rubbery surface of Rubbert helps with grip and enhances the ergonomics of designs. It reportedly works harmoniously with human anatomy or creates more visibility to text and graphics on the shelf.
  • Silky silk varnish might also has a practical side, company says, since the low viscosity makes it well suited for use in flexographic printing or varnishing units.
  • Vel-Veeto reproduces the classy sensation of velvet to give packaging a premium feel. Due to the resin’s irregular surface landscape plus high transparency, there’s very low light reflectivity. This is said to enhance color depth so colors remain true even at different shelf heights.

In addition to some of these esthetic benefits, all three “feel” coatings resins are said to have the right suppleness and smoothness and are well-balanced and resistant to scratches and abrasions.

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