Neenah Packaging Expands Box Wrap Portfolio

ALPHARETTA, GA | Neenah Packaging announces a significantly expanded offering of its Box Wrap portfolio, with new additions to its Premium Packaging Solutions, and the introduction of its Luxury Packaging Solutions. Company says that together, these two collections create an elevated line of packaging papers for national and multi-national retail, beauty, alcohol, electronics, and entertainment media brands. The two portfolios are overviewed in a new, two-book specification program. 

“This expansion has elevated our box wrap offering to the level where we can address key end-users who are looking for differentiated packaging solutions, from mid-range to premium, and up to the most luxurious decorative papers,” says Mark Sng, director of marketing, Neenah Packaging. “The breadth of this offering, and the custom opportunities now available—from the largest range of whites and durable graphic papers, to the feel of nubuck leather, and high-end exotic finishes—are unmatched in the marketplace.”

He says the ability to create custom packaging solutions is the cornerstone of the new Box Wrap portfolio. The portfolio now offers a broad range of standard color palettes, an array of whites and neutrals, and an extensive library of embossing options. And, beyond that, lies company’s newly advanced custom capabilities, said to create endless possibilities for designers and brand owners.

“The value of our custom capabilities is immense for brands looking to create unique, one-of-a-kind at shelf recognition with a color, texture, finish combination designed specifically for that brand. Or, for global brands with a need to maintain color and texture consistency across all packaging pieces, no matter what country the converting is being done in, we can provide assurance with custom box wrap papers,” said Sng.

The company has added 26 new items including offset-printable, uncoated and lightweight C1S premium box wrap papers with a wide variety of whites, colors, and environmental papers. Collections are said to include realistic metal-like finishes, plush textures, authentic-looking fine leathers, and high-end exotic skins.

“As our Box Wrap portfolio continues to evolve, we remain committed to providing superior service, with low minimums, fast turnarounds, color and texture consistency, durability, and unrivaled on-press, converting and finishing performance for all of our papers,” says Sng.

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