Taylor Swift Carton Wins Award for Diamond Packaging
- Published: October 05, 2015
ROCHESTER, NY | Diamond Packaging has won a Silver Award for its Elizabeth Arden’s Taylor Swift Incredible Things carton in the annual Gold Ink Awards competition produced by Printing Impressions magazine.
The carton was converted utilizing Neenah Paper Royal Sundance Brilliant White Felt paperboard and offset printed with seven colors, in-line with UV matte coating. The matte coating conveys the soft, natural aesthetic of the design.
The textured, felt paperboard and rich palette of watercolors transform the inspired graphics into a work of art that beautifully complements the primary container—an opaque white bottle, decorated with a watercolor print of Taylor’s silhouette profile.
A gold foil stamped and multi-level embossed “13” medallion on the top panel reflects the significance of the lucky number to the music star and matches the fragrance bottle’s finely crafted gold cap, which is also embossed with her signature “13.”
The combination of colors and textures create an irresistible sensory presentation that stands out in the retail environment and captures the feminine, youthful vibe of Taylor Swift and her international fan base.
Winners in the 28th annual Gold Ink Awards competition were chosen from more than 1,000 entries submitted in 50 different categories. Entries were judged on print quality, technical difficulty, and overall visual effect.
