DataLase Wins UK Packaging Award


NORCROSS, GA—DataLase has won the "Highly Commended" award for CASEMARK, its alternative to print-and-apply labels, at the UK Packaging Awards. The recognition was in the Technical Innovation category and saw the compny honored over five other companies. The award recognizes packaging innovations.

CASEMARK is an alternative to conventional self-adhesive, thermal transfer printed labels and the large character inkjet printing applied to outer cases. The DataLase ink is applied to packaging substrates at either the printing or converting stages, and once exposed to a low power CO2 laser, undergoes a chemical reaction in the pigment, turning it from white to black. Brand manufacturers utilize the laser to write data such as date codes or bar codes onto their packaging materials.

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