PRINT 13 to Debut Pavilion to Aid Expanded Revenue Stream

 

RESTON, VA | PRINT 13, scheduled for September 8–12 at Chicago's McCormick Place, will debut the SIDELINES pavilion. This area will serve as home base for expanded revenue stream offerings provided by distributors, brokers, marketers, and other graphic communications professionals.

Ralph Nappi, president of show organizer GASC, says, "One encounters specialty printing every day, from hotel key cards to labels to ad specialties. Producing or outsourcing these items offers printers and other graphic communications professionals an opportunity to build sales, serve customer needs, and grow profits."

According to GASC, industry research shows 90% of consumers currently own a promotional product they received in the last 24 months and 89% can recall the advertiser featured on the product.

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