Bar Code Labels | Addressing Variability With Enterprise Labeling

Centralized label management helps ensure consistency and adherence to regulatory guidelines throughout the global supply chain.

Labeling today is complex; companies are faced with a wide range of evolving requirements. They include regional, language, customer, and regulatory requirements, which all must be met in a quick and efficient manner to avoid disruption to business and to companies’ supply chains.

Companies that are not able to support these new requirements and streamline label changes to deal with this extensive variability can end up with fines, dissatisfied customers, and loss of business. Enterprise Labeling allows businesses to deal with variability in labeling by enabling label formatting and content to change dynamically to support a myriad of different label combinations with a minimum number of label designs.

What Are the Major Drivers Causing Variability in Labeling?

There are a number of areas that cause variability in labeling, but the primary drivers are customer specific and regulatory requirements. There really is no standard label anymore that works for everybody. Customers are becoming more and more demanding about the labels that appear on goods and products they receive, distribute, and sell.

For instance, there may be a single standard product that works for everyone but the product label may vary greatly from customer to customer based on their unique requirements. Although it’s the same product, it could require the label have different data, images, or other information to meet the customer specific needs—so customers are driving a vast amount of variability in labeling today.

Certainly regulatory is also driving variability, across a broad set of industries like chemicals, food and beverage, medical device, pharmaceuticals, and many others. The location where a product is made and where a product is shipped is a factor that further complicates labeling and how compliance can be achieved as each country or region has specific versions of regulatory requirements.

For example, health and safety information must be indicated in the language of the country the product is made and if it’s being shipped to another country, then information also must be provided on the label in that country’s language. Also, depending on the product, there may be requirements for a compliance logo (such as the RoHS logo for electronic products). So it’s also possible that the product itself can dictate variability in labeling.

How Can Variability Negatively Affect a Business?

Companies have to address variability one way or another; whether it’s in an automated fashion with their current labeling solution or through manual effort. When it comes to manual labeling, companies need to either apply labels directly to each product to address the customer specific requirement or make sure that each product or variant of that product, in a regulatory case, has labels pre-built. This obviously involves a significant amount of time and effort.

So, the impact of variability is significant on a business. It can mean increased cost, and it can mean a manual labor-intensive process, which can result in time to market problems when companies can’t deliver products fast enough or on time for their customers’ schedules. When it’s necessary to manage the process manually or to produce multiple label permutations, time becomes a factor and this ultimately can slow production and can mean delayed shipments, which can result in fines and dissatisfied customers.

When variability isn’t addressed, products and shipments can be denied or even pulled from customs if they are not labeled correctly. Also, managing this type of extensive variability in a manual fashion can result in mislabeling, resulting in delays and fines.

How Can Implementing an Enterprise Labeling Solution Help a Company Manage Regulatory and Customer Requirements?

Having an Enterprise Labeling Solution means you are able to automate your labeling process and utilize business logic to deal with extensive variability. With this approach, business users can access the labeling solution to address any necessary changes without having to involve IT. They can deal directly with the customer to meet regulatory or customer specific transactions in a timely and less intensive way, using less technical resources.

This approach is more cost effective with quicker time to market. When a company uses an Enterprise Labeling Solution, they can dynamically change label content so they can easily manage regional, language, and any customer specific requirements. Any changes and updates can be made in hours or days rather than months so that deadlines can be met.

An Enterprise Labeling Solution also offers symbologies, tools, and integration to sources of regulatory data to make sure the needs of each customer is being met throughout each channel of a company’s supply chain. This type of centralized label management can help ensure that your labeling has consistency and that your company is adhering to regulatory guidelines throughout your company’s global supply chain. This approach also removes the threat of mislabeling.

How Can Configurable Business Logic Improve a Company’s Overall Responsiveness in Meeting Changing Labeling Requirements?

Having configurable business logic allows business users to address the changes or new requirements without having to go back and reprogram or change information in their corporate systems. They don’t have to do anything special because they already have all the information they need in their systems of record and they can just build or update rules in a rules engine. They can address any particular requirement in the labeling solution without having to impact other business systems and they can do it very quickly.

Configurable business logic also is critical in reducing the number of labels a company has to manage since dynamic changes can be made to templates rather than making new templates for every variation of label.

Mike Ward is VP of technical services at Loftware. He is a 25 veteran in the management of software projects, sales engineering, technical support and professional services. He is well regarded as an expert in the labeling space and leads pre-sales, professional services, and technical support teams that work with large, global companies to institute best practices for labeling while enabling continuous, mission-critical operations. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or 603-770-4683.


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