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- Your Best Tradeshow Signs... A 4-Point Guide
- (Marketing Mojo)
- July 09, 2012, ... a distance: Let customers find you by putting your brand name up high above the crowd and viewable from one, two even three aisles away. Make sure that sign is also viewable when they are down the aisle ...
- PACK PLUS at drupa Organized by interpack
- (News | New Products)
- April 24, 2012, ... The results will show how a brand or a product can be supported by the choice of materials and the printing and finishing techniques. Exhibits divided into four segments will be located around the center ...
- HP Announces Print Excellence Award Winners
- (News | New Products)
- April 23, 2012, ... Stan Kilpin, publisher, Cygnet Publications Pty. Ltd., Australia; Boaz Rossano, CEO, Video Dubber, Israel; David L. Zwang, president, Zwang & Co., USA; Stephen Sonnenfeld, VP advertising & brand integration, ...
- CPP EXPO 2013 and PRINT 13 to Colocate
- (News | New Products)
- April 18, 2012, ... prepress, and design technologies and products that are so vital to their customers’ brand marketing strategies.” Ralph Nappi, president of the Graphic Arts Show Co. (GASC), producer of PRINT 13, adds, ...
- Release Liner | Industry Conference Covers Market Data & Trends
- (Label/Tape)
- April 11, 2012, ... Release liner industry survey Reardon returned to the rostrum to present the brand new findings of the 2012 AWA release liner industry survey, peopled with around 100 responses from industry participants ...
- New Packaging Rockets MoonPie Sales
- (Flexpack)
- April 09, 2012, ... sales growth—even during the recession. “MoonPie is a comfort food and a trusted brand that people grew up with and look to fondly,” he says. However, even with MoonPie selling strongly, Johnston saw ...
- #1 Tip for Tradeshow Success
- (Marketing Mojo)
- April 04, 2012, ... (models) that have the right approach can be a wonderful attraction to your booth; however, make sure you see how they engage with customers before hiring ‘blind’ since they do represent your brand on ...
- Carton/Box | Heavyweight SBS Is Ready to Print
- (Carton Box)
- March 26, 2012, ... care into their choice of packaging, as they recognize its power both to brand a product with a strong first impression and to encourage brand loyalty. Apple’s co-founder Steve Jobs, for instance, obsessed ...
- Smokin' Hot Cigarette Cartons Are Top Product of the Year
- (Coating/Laminating)
- March 08, 2012, ... Clean brand family of four products. Color coding the lens claims to deliver major impact on store shelves. Opaque and transparent ink behind the lens and Aquafresh logo further accentuate the brand identity. ...
- drupa Preview | Exhibitors Launch New Products
- (Carton Box)
- March 08, 2012, ... and Adobe Illustrator (AI) files, the program allows designers and brand managers to create accurate visual prototypes, including difficult elements like embossing, substrate textures, cut-outs, and metallic ...
- Amcor Partners with Velcro for Flex-Pack Closures
- (Flexpack)
- March 06, 2012, ... with the VELCRO Brand Press-Lok closure. This system is consumer friendly due to the easy alignment of the two components. It is simple to open and re-seal. Moreover, the system is still functional even ...
- On Print | Inkjet and Beyond
- (On Print)
- February 13, 2012, ... complementary capability than to displace or replace conventional presses. And now it is brand managers driving the market, rather than the forward-looking print business owners, as they have learned digital ...
- Color-Logic’s Metallic System Coming to Florida Show
- (News | New Products)
- January 14, 2012, ... 1–3 at the Miami Beach, FL, Convention Center. Color-Logic executives and process experts will be available to discuss the advantages of the system for brand managers, graphic designers, and their printers. ...
- Got Bad News? YOU Tell It!
- (Marketing Mojo)
- January 11, 2012, ... letter. But there is a H-U-G-E brand opportunity you would be stepping over. What would happen if you informed the press and worked with your association and customers to alleviate any risks and problems? ...
- The Source of Your Mojo, Step Two
- (Marketing Mojo)
- January 02, 2012, What do people think and feel about your brand every time they encounter it? Now let’s look into the second step. In my last post, I described how your brand is the center of your Marketing Mojo--what ...
- The Source of Your Mojo
- (Marketing Mojo)
- December 07, 2011, How do you demonstrate and reinforce the strengths of your brand each time your customers and prospects encounter it? At the center of your marketing mojo is the topic of brand. The term, “brand” has ...
- Privacy Statement
- (Uncategorized)
- November 17, 2011, ... you will be given an opportunity within the enewsletter to opt-out or you may contact our customer service department at the number/email listed below. If you provide information on a co-branded site ...
- Screen Printing Added to Color-Logic’s Process Metallic Color System
- (News | New Products)
- November 03, 2011, ... company says this broadening of capability allows brand managers and marketers to extend its special effects to a broad range of signage and structures not previously available. Color-Logic director ...
- About PFFC's Contributing Editor
- (Uncategorized)
- October 16, 2011, ... and product decoration industry that identify "what's next," and "how to get there" to serve customers with the materials they need. She specializes in innovative brand enhancements, growth, and unique product ...
- Pet Food Packaging: Evolution, Revolution & Innovation
- (Flexpack)
- August 18, 2011, ... to find value brands. In supermarkets and other outlets, the selection is smaller and skewed toward the value brands, but even here increased sophistication in packaging, and in some cases, delivery format ...