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- Brand Reputation on the Line?
- (Marketing Mojo)
- October 26, 2017, ... our company wasn’t going under as competitors were spreading vicious rumors while my company was merging with another. So how do you make the best situations when your good brand name is at risk of damage? ...
- Label PRomotion | Marijuana Label Lessons To Brand By
- (Label PRomotion)
- May 16, 2017, ... stripes. While the volatility of cannabis is in a league by itself, it’s always good to anticipate and prepare for changes both good and bad that might impact company viability—and by association, branding. ...
- Positioning Your Brand
- (Marketing Mojo)
- May 15, 2017, Claiming many attributes is not how you position your brand in a competitive marketplace. When flipping through the pages of a magazine on another long flight from DC to LAX, I ran across this magic ...
- BEL Cheese Spread Brands Switch to IML
- (News | New Products)
- August 23, 2016, Verstraete provides in-mold labels for new packaging shape MALDEGEM, BELGIUM | Kiri and La Vache Qui Rit, two famous cheese spread brands of the Bel Group, have a brand new look thanks to Verstraete ...
- Gietz Reports Security Products, Marketing Agreement
- (News | New Products)
- August 13, 2016, Secur 20 and Secur 50 apply continuous stripes in the government and security printing industries GOSSAU SG, SWITZERLAND | Gietz AG signed a sales and marketing agreement with NEW MEC s.r.l., headquartered ...
- Label PRomotion | Vape Industry Demonstrates Need for Nimble Branding
- (Label PRomotion)
- July 27, 2016, Label converters should work with brand owners to ensure they put a "crisis rebranding plan" in place. Label converters should work with brand owners to ensure they put a "crisis rebranding plan" in ...
- Flexo Printing for Bofrost Brand Earns EFTA Award
- (News | New Products)
- January 05, 2016, ... awards for its unique FleXtreme printing technology used to create the eye-catching packaging for the Bofrost “Suppengemüse” brand. EFTA-Benelux (The European Flexographic Technical Assn.) is a trade ...
- Label PRomotion | Content Marketing, PR Complement One Another
- (Label/Tape)
- February 25, 2015, ... marketing…Content marketing is the golden child of modern marketing – driving long-term thought leadership, page-rank advantage, and nurtured trust between a buyer and a brand. But PR plays an invaluable, ...
- Label PRomotion | Brand Design Shifts from Good Looks to Good Feelings
- (Label/Tape)
- October 07, 2014, Marketing communications expert Mark Lusky offers three tips to rethinking your branding in light of the movement toward "humanized" design Package and label design appeal appears to be shifting from ...
- Labelexpo to Offer Master Class for Brand Owners
- (Label/Tape)
- August 04, 2014, Leading industry experts will give advice on label and packaging materials, technology, and design techniques that can help brand owners increase sales BROOKFIELD, WI | Organizers of Labelexpo ...
- Clondalkin Rebrands Two UK Businesses
- (Flexpack)
- June 29, 2014, ... is rebranding its two UK-based consumer packaging businesses. CB Packaging and AP Burt will trade as Clondalkin Consumer Bangor and Clondalkin Consumer Bristol respectively. The move follows several ...
- Color-Logic Offers Campaign to Drive Brands
- (News | New Products)
- January 10, 2014, The goal of Driving Demand For Your Brand is to help printers, graphic designers, and brand managers differentiate their brands to increase sales WEST CHESTER, OH | Color-Logic, supplier of software ...
- Marketing to Engineers
- (Marketing Mojo)
- November 03, 2013, Marketing communication methods to Industrial Manufacturing Engineers has changed to provide a single-focused brand message to get their attention and follow-up with easy-access to greater detail on product ...
- Sun Chemical Marketing Manager to Speak at SMART Roadshow
- (Flexpack News)
- October 20, 2013, ... growing trend toward tighter regulations on food contact packaging, to brand owner requirements for packaging that is unique and pops off the shelf, converters need solutions to meet the changing demands ...
- Brand Management Group Partnering with HP
- (News | New Products)
- April 16, 2013, BMG is now exclusive licensing partner for HP-branded sign and display media for latex inks SARASOTA, FL | Brand Management Group (BMG) has been named the exclusive licensing partner for HP-branded ...
- AIPIA Program Focuses on Packaging Technology & Marketing
- (Flexpack News)
- February 26, 2013, ... the following topics: • Packaging Technology in Retail Markets • Brand Protection by Packaging Technologies • Making Products Smart Consumer-Driven Innovations in Packaging Technologies • Keeping ...
- The Dance, Part Two: The Marketing Plan Approval Process
- (Marketing Mojo)
- February 21, 2013, ... are the remaining two. Determine Your Marketing Budget Unless you have a significant product launch or brand initiative planned for the year, estimate that your marketing communications budget ...
- I Know Who Killed Marketing...
- (Marketing Mojo)
- October 03, 2012, ... branded company since big organizations are now perceived as "untrustworthy" and "slow to respond" by the younger market. Instead we need to find ways to make meaningful connections with customers in ways ...
- Marketing Is Dead
- (Marketing Mojo)
- September 02, 2012, ... up seemingly daily. Buyers exhibit very little brand loyalty and the avenues for getting leads, which used to be through a few select industry sources (magazines, tradeshows, direct mail), now are handled ...
- Winery Brand Sparkles with Color-Logic Process
- (Label/Tape)
- March 27, 2012, ... chose the Process Metallic Color System from Color-Logic to produce labels that strengthens its brand on store shelves. According to winery owner Jim Pfeiffer, “When our label was produced using the Color-Logic ...
