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ETI Expands Global Reach with New Subsidiary in Europe

Empowering the European market with innovative label coating and converting solutions.

ETI, a global leader in the narrow- and mid-web printing, coating, and converting equipment industry, has announced it is opening its first subsidiary in Zarautz, Spain.

The newly established European subsidiary will serve as a hub for sales, programming, and service technicians, complementing the existing sales force that is currently operating across the continent. This team of dedicated professionals possess a deep understanding of the European market and are eager to introduce more label manufacturers to ETI's customized solutions and dynamic range of innovative equipment, including Cohesio, LinerO, Acuro, and Metronome.

Jokin Iruretagoiena, the newly appointed Managing Director of ETI's European subsidiary, is eager to get started on this new chapter in ETI’s history. “I am honored to lead this experienced and devoted team in our mission to empower label printers and converters with a unique competitive edge that only ETI can provide. These advantages will undoubtedly make a significant difference to anyone who wants to make their mark in the industry.”

Over the years, ETI has revolutionized the industry with its cutting-edge equipment for inline pressure-sensitive label manufacturing, standard and linerless. Today, the commercial landscape is rapidly evolving and ETI is embracing these opportunities by increasing its worldwide presence and catering to the needs of European printers and converters.

“We are thrilled to embark on this exciting project and solidify ETI’s position as a leader in our sector,” said Maxime Bayzelon, President of ETI. “The establishment of our European subsidiary is a testament to the company’s commitment to customer satisfaction on a global scale. We believe it will give us a competitive edge, ensuring continued success for ETI in the European market.”

ETI’s latest expansion represents a bold step towards a more connected and responsive service. By establishing a local team, and eliminating delays caused by time zone differences, ETI will provide prompt and efficient support to its customers.

Backed by proven innovation, and an unwavering commitment to customer satisfaction, this strategic move underscores ETI’s position as a forward-thinking industry player that is well-prepared to make a lasting impact on the European market and beyond.


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