Baldor Electric Company Is Now ABB
- Published: March 27, 2018
ZURICH, SWITZERLAND | ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, is now known ABB.
“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe," says Sami Atiya, president of ABB's Robotics and Motion division, which includes the organization currently known as Baldor. "With aligning all of our activities under the ABB brand, we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio."
As ABB, the organization will continue to manufacture, design, and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 US manufacturing locations. The organization will continue to support ABB's entire US motors and generators business unit, including ABB branded IEC motors, large AC motors, generators, and related services from the motors, generators, and mechanical business headquarters in Fort Smith, AR.
"ABB has invested over $13 billion in the US over the past ten years, this is our largest market," says Greg Scheu, president of the Americas for ABB. "The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our US-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability digital solutions."
The ABB brand has now been applied to all of the Baldor Electric Company's manufacturing, sales, and support facilities, box designs and marketing collateral, invoices and purchase orders, and trade show booths.
In addition to having access to the same local manufacturing, inventory, and customer service, customers will also be able to rely on global support, ABB Ability digital technology.
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