The Packaging Conference 2014 Issues Final Agenda

Published: January 29, 2014

HOLLAND, OH | Organizers of The Packaging Conference 2014 coming up February 3–5 in Orlando, FL, at the Rosen Shingle Creek, report an impressive array of speakers will share their expertise on packaging strategy, design, and innovation.

Two senior Frito Lay packaging and R&D professionals, Garry Kohl and David Lestage Ph.D., will discuss how internal resources are leveraged to deliver the desired consumer experience. The speakers will share how the R&D packaging “push” is turned into marketing “pull” using transformational formats.

Peter Borowski, head of design for Kraft Foods Group and the force behind the MiO launch, will lead a panel discussion on “Why Integrating 2D and 3D thinking into the developmental process is needed today.” The advantages of an integrated packaging design approach will be presented with the goals of faster-to-market, higher efficiencies, and under the least amount of stress.

Luis Sierra, president of BP Amoco Chemical Co., will offer insights on how the company’s latest technology advancements will impact global packaging innovation.

The conference will also feature for the first time a bonus Latin American session Wednesday to provide a forum for dialog between brand owners and suppliers who are supporting the Latin American marketplace.

This year’s event also will have a strong environmental component—specifically how to use sustainable packaging to create brand loyalty and environmentally responsible alternatives that also provide cost-effective solutions, coupled with performance.

The Packaging Conference is produced by Plastic Technologies and SBA-CCI. Click here to see the final agenda.

John Maddox, president of SBA-CCI, says, “The conference is designed to provide the latest information for those in the packaging supply chain. Attendees range from retailers and brand owners to resin suppliers, technology providers, equipment manufacturers, and converters. Providing a forum which helps facilitate dialog between supply chain participants is an important element in meeting packaging objectives.”

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