AIPIA Summit to Focus on Brands

UTRECHT, THE NETHERLANDS | The Active & Intelligent Packaging Industry Association (AIPIA) reports that there is much big brand interest in the upcoming Summit of the Americas, scheduled for June 4–5 in Jersey City, NJ. The Summit will focus on disruptive technologies such as Blockchain, AR, and the Internet of Packaging (IoP).

The organization says all the major food, beverage, healthcare, cosmetics, and health and beauty care producers—as well as the leading packaging converters and suppliers—need to add value for their customers, improve security, and enhance connectivity along the supply chain.

The Summit has lined up more than 25 speakers, covering the full spectrum of Active & Intelligent Packaging (A&IP) technologies. The centerpiece of the Summit will be the Bayer Consumer Health Challenge, where A&IP product and service providers can pitch their ideas to help this owner of brands such as Alka Selzer, Claritin, and Dr. Scholl’s to use smart packaging to enhance the consumer experience.

Other brands offering insights into how they are using A&IP to differentiate, protect and enhance their products will be ABSOLUT (a member of the Pernod Ricard family) and coffee specialists Paulig. Zappar and Cambridge Design Partnership will use brand applications to demonstrate how they have utilized A&IP to great effect for Brands such as Avon, PEZ, Bulmers, and Danone.

“We believe US brands have some unique issues which A&IP can address successfully,” says AIPIA executive director Eef de Ferrante. “But all major global brand owners already recognize the value of Smart Packaging to help them stand out in this increasingly omnichannel environment. Thanks to digital technologies, smaller companies are able to compete head on with these multinationals. How they respond to this is the next big A&IP adventure.

He adds, “Big Brands such as PepsiCo, Mondelez, Conagra, Genentech, and Abbot Nutrition have already signed up to attend the Summit. It will be a ‘brand fest’ where packaging’s latest disruptive innovations will get a chance to show their potential and get a thorough evaluation.”

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