Digital Magazine

Label Traxx Offers Tool to Enhance Revenue

MILWAUKEE, WI | Label Traxx has partnered with sales training and technology provider 3YG to offer a new prospect management tool for label printers aimed at driving revenue growth through better management of the sales process. Sales Traxx reportedly provides customers with software as well as a proprietary sales method to deliver sales results that stand-alone CRM (customer relationship management) technology solutions do not deliver.

“Sales management is the next logical step for our customers,” says Ken Meinhardt, Label Traxx president. “The core Label Traxx software and optional modules have helped users improve efficiencies throughout their operations. Now, Sales Traxx takes that same approach and applies an easy-to-use, systematic approach to the revenue side of the business.”

The company has provided business management software in the label converting segment since 1993 with modules from estimating and order processing to quality control, scheduling, and accounting. The new sales module uses a similar dashboard visual approach to provide an at-a-glance evaluation of a company’s sales pipeline, all the way down to the individual sales rep or prospect account, says Meinhardt.

“This is about business development and driving revenue,” says Russ Salzer, 3YG owner. “Sales teams, like other aspects of a business, can be coached, monitored, tracked, and measured to better performance. A steady revenue stream alleviates a lot of other downstream issues in a business and provides the freedom necessary to do many things.”

The differentiator of Sales Traxx technology, Salzer adds, is in the sales process that it is designed to support.

“Partnering with 3YG allows us to provide customers with hands-on sales team training to improve their sales process,” says Meinhardt. Customers who purchase the Sales Traxx prospect management system receive one-on-one sales training for managers, team training, and three follow-up dashboard reviews. By the end of the training, Meinhardt says, users are working live in the software setting up their prospect and customer accounts.

“The common CRM solutions have it backwards,” says Salzer. “Placing a technical solution over a poor sales process does nothing to improve results. With Sales Traxx, we ensure there is an effective, routine sales process and behaviors in place and then we support the behaviors and activity important to growing revenue with the technology. It’s the only way to achieve consistent, long-term results.”

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