Labelin takes the die out of cutting, with SEI’s Labelmaster, to provide custom-shape labels

Published: April 06, 2022

Headquartered in Irvine, Cal., Labelin is advancing from an early-stage business into its growth stage with the acquisition of an SEI Laser Labelmaster. The company was founded by Claudia Soto and José Olavarría six years ago in a dorm room. The co-owners had a vision to help small businesses by providing fast, personalized short-run labels, stickers and decals. Since the beginning, they planned to further automate their business by offering laser-cut labels in virtually any shape. After reviewing different laser systems, Labelin invested in the Labelmaster from SEI Laser to move their business forward.

Labelin started by digitally printing precut label stock. As the business grew, they expanded into new facilities and invested in additional digital presses and semi-rotary die cutters. Customers visiting Labelin.us easily get pricing and order online by selecting from a range of standard shapes, sizes and materials.

To continue their growth and minimize labor, Labelin wanted a fully automated process from ordering to shipping. Cutting is the one process where the company needed to advance to digital. When Labelin was ready to invest in laser-cutting equipment, they researched systems from a few different companies. After narrowing the choices to two brands, Labelin’s co-owners visited businesses that were using the lasers. SEI Laser’s North American distributor, Matik, Inc., arranged for Labelin’s co-owners to visit Enterprise Print Group to see the Labelmaster in action.

Labelmaster delivers true digital finishing, including rapid setup and on-the-fly changeovers and cutting without the need for tooling and die inventory. In addition, because there are no dies, Labelmaster greatly reduces finishing make-ready time. Other advantages of the Labelmaster include: