Avery Dennison to Display New Solutions

OEGSTGEEST, The NETHERLANDS | Avery Dennison will be showing a range of solutions at Labelexpo Europe 2017, September 25–28, at the Brussels Expo in Brussels, Belgium. The company says it will be launching new products that deliver enhanced shelf appeal, higher performance, increased sustainability, intelligent solutions, and increasingly transparent compliance and services. 

Avery Dennison Sensorial Collection

“As our industry’s most important show, Labelexpo Europe provides a vital opportunity for us to learn and share,” says Georg Mueller-Hof, VP of marketing. “We gain massive insights by listening to our customers that attend, and we have a golden moment to demonstrate what we do, how we do it, and the things that will change for the better, especially in the coming year. This year we will focus particularly on how we will meet customer demands for more environmentally sustainable products and processes, as well as demonstrating innovations that create incredible brand shelf appeal.”

Among the new products featured will be a recycled paper facestock certified by FSC, the “Sensorial Collection” of textured label materials, and clear hot melt adhesive for chilled food packaging.

FSC Recycled facestock comes from a blend of post-consumer waste and modern paper manufacturing processes. Manufactured without chlorine bleaching, the facestock reportedly has similar whiteness and brightness compared to its conventional alternatives, converts as quickly, and enables label converters to help customers meet sustainability targets while still delivering exceptional print results, and without adding costs following the pricing at parity.

The Sensorial Collection gives designers a broad toolset to create soft, textured, or patterned papers that can give a premium, vintage, or artisanal feel.

A new clear hot melt adhesive without the yellowing reportedly offers a straightforward and competitive solution that allows for more design freedom in the chilled food section. It also is said to deliver a lower total applied cost as it does not require a barrier-film facestock.

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