Natural Habitat Adventures a Natural Fit with Monadnock Paper Mills
- Published: October 03, 2024
Annual Catalog Printed on 100% Post-Consumer Waste Premium Paper
Recognized as Best Global Tour Operator, Natural Habitat is the official travel partner of World Wildlife Fund. With a mission centered on conservation through exploration – and holding the distinction of being the world’s first 100% carbon neutral travel company – Natural Habitat Adventures (“Nat Hab”) is particularly prudent about the company it keeps with its goal to be the most meaningful travel company on the planet.
Based in Boulder, Colorado after being founded in New Jersey in 1985, Nat Hab creates life-enhancing nature and wildlife experiences for small groups of passionate explorers. Combining an innovative approach to travel, personal attention to detail, and industry-leading sustainability practices, Nat Hab facilitates intimate encounters with Earth's wildest places. Its conservation ethos is as wide as it is deep, comprising carbon-neutral travel, waste reduction, local community support, and traveler inspiration – all aimed to deliver premium adventures while influencing the entire travel industry.
The company’s sustainable supply chain commitments encompass its choice of a paper supplier for its annual 192-page catalog, featuring globe-spanning adventures from the Galapagos Islands to African safaris to Antarctica and the Arctic Circle.
Monadnock Paper Mills is a truly natural fit for Nat Hab; both companies share a dedication to delivering premium and sustainable experiences. Like Monadnock, Nat Hab has its own internal Green Team continuously working to raise the bar on eco-friendly operations, including materials sourcing and recycling. Choosing 100% post-consumer waste recycled papers results in meaningful and quantifiable impact reductions.
Monadnock Paper Mills (MPM), the oldest continuously operating paper mill in the U.S., has also built sustainability into the DNA of its business. The company, based in Bennington, New Hampshire, lies at the intersection of premium quality, performance, and sustainability. These values guide the portfolio development of award-winning and sustainably-advantaged fine printing, packaging, and technical papers. All Monadnock printing and packaging papers are FSC® (Forest Stewardship Council®) certified (FSC C018866), and manufactured carbon neutral.
For Nat Hab, the sustainable adventure begins well before its dedicated travelers head off on their journeys. The cover of its annual catalog has been printed on Monadnock’s Astrolite PC 100 Velvet paper for the past four years. Nat Hab’s 2024/2025 catalog of the World’s Greatest Nature Journeys will be distributed to a record 170,000 recipients. The carefully curated list is intended to promote the company’s travel offerings and provide inspiration for other companies to follow in its forward-thinking footsteps.
“Many travelers’ Nat Hab experience begins at the mailbox with a beautifully designed catalog that showcases the environmental sustainability commitments at the core of our mission,” said Nick Grossman, Director of Marketing Production at Nat Hab. “Our new catalog cover delivers that ‘wow’ factor with Monadnock’s Astrolite PC 100 Velvet paper.”
Astrolite PC 100 Velvet is part of the company’s line of fine printing papers, coated on both sides and made with 100% post-consumer waste recycled fiber. It is the only premium coated 100% recycled sheet made in the U.S.
“We love being on this journey with Nat Hab,” said Julie Brannen, Director of Sustainability Solutions, Monadnock. “Supporting its admirable mission makes our job very rewarding. It’s an adventure we love being included in.”
For more information, visit www.nathab.com/ or mpm.com/.
