Easy Cleaning Solutions Rebrands with Shrink Sleeves

BURY, UK | The Easy range from Easy Cleaning Solutions Ltd. (formerly Jeyes) has rebranded part of its household and utility range with a decorative shrink sleeve solution from Clondalkin Flexible Packaging Bury (formerly Chadwicks). Two variants of the sleeves were printed in 8-color UV flexo for the one litre fabric conditioner and 750ml liquid detergent.

The print is protected from discoloration and damage from liquid spills due to the reverse printing on the sleeve. The PET sleeve also provides a scuff-resistant cover for the print.

Tom Brooks, commercial director from Easy Cleaning Solutions, commented, "We decided to move away from the original label packaging and opted for a shrink sleeve solution as it offered us the high-end, quality feel that we wanted for this particular range. These are premium products and therefore it's essential that we use superior packaging designs. With its wealth of experience, Clondalkin Bury was the ideal sleeve supplier and we are delighted with the end product."

Unlike labels which can only be placed on the front and back panels, shrink sleeves encompass the entire container covering angular and contoured areas and allowing more space for imagery and text. Using clever artwork placement, shrink sleeves give a 360-degree view of the design without distorting the image.

Alastair Bearman, sales and marketing director, added, "This is a great example of how shrink sleeves can really help premiumize a brand. Brands can create outstanding shelf appeal by maximizing the print area and by using high definition UV flexo, which gives gravure quality at a competitive price."

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