Videos Offer Latest Digital Info

Published: July 16, 2012

CINCINNATI, OH | A series of videos is now featured by PFFC on an exclusive basis on the Video Channel. The seven videos are offered through the efforts of Hewlett-Packard. HP commissioned packaging industry veteran Michael Ferrari, formerly of Procter and Gamble and founder of Ferrari Innovation Solutions to provide information to inform viewers of changes that help create new opportunities for package manufacturing while employing digital production methods.

The video series, entitled “The Packaging Minute,” covers a range of topics important to printers and converters who either have or are contemplating the purchase of a digital press.

Video #1 is the introduction to The Packaging Minute, in which Ferrari will give companies with HP Indigo digital presses, or anyone interested in digital printing, his insights on connecting with consumer product companies to create win-win results. The goal is to help viewers achieve success by understanding the nature of these disruptive technologies and how to most effectively sell them to clients to capture new opportunities. Ferrari will offer information on how to take advantage of exciting market changes and create new revenue streams both for printers their packaged goods customers.

Watch this space over the next two weeks for information on the rest of the videos in the series!

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