Shaped Up

Tropicana's Trop50 orange juice received a successful makeover with the help of Spear Inc., Mason, OH. The product's relaunch includes a sleek new look with Spear's pressure-sensitive labels on clear, curved recyclable bottles. The brand uses stevia, a natural sweetener, something the brand owner wanted to showcase by using a clear PET bottle to reveal the product's pure colors. Spear's curvaceous label follows the contour of the bottle and features bold colors to complement the natural tones of the juice.

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