Shaped Up

Published: August 11, 2011

Tropicana's Trop50 orange juice received a successful makeover with the help of Spear Inc., Mason, OH. The product's relaunch includes a sleek new look with Spear's pressure-sensitive labels on clear, curved recyclable bottles. The brand uses stevia, a natural sweetener, something the brand owner wanted to showcase by using a clear PET bottle to reveal the product's pure colors. Spear's curvaceous label follows the contour of the bottle and features bold colors to complement the natural tones of the juice.

• Tropicana | www.tropicana.com
• Spear Inc. | www.spearinc.com