Pouch Demand To Climb

Cleveland, OH | Demand for pouches in the US is forecast to climb 6.1%/yr to $7.9 billion in 2012, stimulated by robust growth for stand-up pouches and healthy gains for flat pouches in a number of markets. This is the conclusion of Pouches, a new study from The Freedonia Group.

The study says unit demand should increase 4.6% yearly to 89 billion. Stand-up pouch demand is expected to increase almost 10%/yr through 2012, with demand benefiting from convenience features and the emergence of new applications and product types, such as flat-bottomed, side-gusseted pouches.

The report says growth also will be fueled by advantages that make stand-up pouches an economical and environmentally friendly packaging alternative, such as lower production costs and reduced shipping costs. For more information, visit www.freedoniagroup.com.

US Pouch Demand
(million dollars)
Item % Annual Growth
2002 2007 2012 2002-2007 2007-2012
Total Demand 3,900 5,865 7,900 8.5 6.1
Flat 3,393 4,700 6,040 6.7 5.1
Pillow 2,014 2,670 3,305 5.8 4.4
Side Seal 1,379 2,030 2,735 8.0 6.1
Stand-Up 507 1,165 1,860 18.1 9.8
©2008 by The Freedonia Group

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