- August 22, 2007, pffc-online.com
ROCHESTER, NY—Variable-data printing is the star of a new DVD aimed at educating marketers on the power of personalized print communications. Sponsored by Kodak, the DVD explores the components of a successful VDP program through a series of expert interviews and detailed analysis of real work case studies from a variety of industries. Advertising Age magazine, Printing Impressions magazine, the U.S. Postal Service, Pitney Bowes, and Kodak collaborated in the production of the DVD.
The DVD covers a variety of topics including tips for gathering customer information, the benefits of using color and variable images, measuring return on investment, and message development. As part of the Kodak MarketMover Services, this DVD is being provided to MarketMover Network Members as a tool for them to use to help educate marketers, marketing communications agencies, and print buyers. See kodak.com.