Sweet Rewards

Published: December 08, 2008

Variable data tear tape from Payne North America, Richmond, VA, created excitement for 13 million consumers of Wrigley's Hubba Bubba chewing gum — a chance to win the Island Punch Sweepstakes and Instant-Win Game promotion that included a grand prize trip to Hawaii. Consumers had to check the unique alpha-numeric code printed on the tape, which was revealed when they opened the package, then enter the details on a website, allowing Wrigley's to capture valuable data about their consumers. Payne's tape combines the easy-opening benefits of tear tape with the printing of random numbers, making it the perfect vehicle for such promotions.