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Expert Advice
PPC Announces Speakers for Fall Meeting
- Published: August 29, 2013
SPRINGFIELD, MA | The Paperboard Packaging Council announces the speakers for the Fall Meeting and Leadership Conference, scheduled for October 23–25, 2013, at the Gaylord Texan Resort in Dallas, TX. 
Mary Cooper, VP of Account Management at Perception Research Services Intl. (PRS), will describe to attendees the five changes that have recently transformed the world of packaging and shopper marketing, and how they will affect innovation in the paperboard packaging industry.
Tim Bohrer, owner of Pac Advantage Consulting, will discuss a peer-reviewed study commissioned by PPC that demonstrates that weight comparisons of various package substrates are insufficient for describing differences in environmental impact. 
Dr. Diana Twede, professor at Michigan State University, will review the Packaging School’s curriculum and discuss how administrators promote the benefits of paperboard to their students. 
PPC president Ben Markens says, “Understanding the future of shopper marketing, responding effectively to environmental claims, and tracking how our industry is perceived by up-and-coming packaging designers are valuable topics. I am confident our attendees will return to their offices brimming with new insights.”
