ETI Converting Equipment Expands U.S. Technical Support with Appointment of Keith Gliesman
- Published: February 10, 2026, By Trevor
Reinforcing its commitment to responsive customer service in the U.S, ETI Converting Equipment has appointed Keith Gliesman as U.S. Technical Support Manager.
Working alongside U.S. Sales Manager Richard Hoffmann, Keith will serve as ETI's field resource for converters nationwide. Keith brings more than 30 years of experience in the pressure-sensitive materials industry, including 25 years with Avery Dennison, followed by leadership roles with converting equipment suppliers. Recognized as a TLMI Guru, he has built a reputation for deep expertise and practical understanding of materials, applications, and converting processes.
In his new role, Keith will diagnose production challenges, fine-tune equipment performance, and help operators get the most from their machinery. He will also help identify opportunities where equipment enhancements, upgrades, or additional solutions could expand production capabilities or support modernization efforts.
"Keith's appointment reflects our commitment to providing responsive, expert support where our customers need it most,” said Baudry Bayzelon, Sales Director at ETI Converting Equipment. “His depth of experience and practical approach will bring real value to converters across the U.S.”
"I've built my career around understanding what actually happens on the production floor — the challenges converters face every day," said Keith Gliesman. "ETI's integrated approach to coating and converting opens up new possibilities, and I'm looking forward to bringing that perspective to customers in the field."
About ETI Converting Equipment
For over 25 years, ETI Converting Equipment has developed modular, inline systems that allow label converters to transform raw materials into finished pressure-sensitive products efficiently and creatively. ETI designs and manufactures its own coating, printing, and converting technologies, helping customers reduce waste, streamline production, and expand their product offerings with flexible, cost-effective solutions. Visit: https://www.eticonverting.com/
