Ucima and Fiera Milano Set Up Joint Company

Published: December 01, 2015

BAGGIOVARA, MO, ITALY | Ipack-Ima Srl is a new company formed by Ucima (the Italian packaging machinery manufacturers’ association) with its Food Pack division and Fiera Milano with its IPACK-IMA business unit. The IPACK-IMA event was acquired last June by Fiera Milano.

“Our association’s involvement in the ownership and management of Ipack-Ima Srl will help put Italy firmly back in the center of the international trade fair scene and will finally offer companies in our sector an Italian exhibition platform that does justice to their international leadership position,” says Ucima’s chairman Giuseppe Lesce.

Adds Riccardo Cavanna, chairman of the new company and vice chairman of Ucima, “IPACK-IMA will benefit from the network of international relationships that our association has built up in recent years and from the design and operational support provided by member companies in creating a show that meets their commercial needs and the demands of their international clientele.”

“From 2018 onward we will not just be guests at exhibitions abroad but will be able to proudly showcase our Italian technologies on home soil and play host to our international competitors,” says Lesce.

Ucima officials add that, along with the support of industry entrepreneurs, IPACK-IMA will also benefit from the experience and expertise of Fiera Milano, which sees the show as one of the key events for consolidating its leadership position in the food and food tech sectors.

“Fiera Milano is currently third in the European rankings of major B2B food sector exhibitions,” says Fiera Milano CEO Corrado Peraboni. “In the interest of our companies, we aim to climb even higher in the rankings and are confident we will be able to do so given Italy’s excellent products and its outstanding food processing companies and process and packaging technologies. The partnership with Ucima will play a key role in achieving this goal as food tech is a major area of operation for the new company Ipack-Ima srl. We have a strong belief in the exhibition business development model pursued jointly with Ucima. To combat the fierce global competition, especially from Germany, we must develop our own large and appealing international events in sectors such as food where Italy is second to none. But to achieve this goal we must work in close cooperation with the industrial associations.”

To further promote the partnership between the food sector exhibitions organized by Fiera Milano, the new company Ipack-Ima Srl will be led by Domenico Lunghi, Food and Food Tech exhibition manager at Fiera Milano.

IPACK IMA has already begun national and international promotion of the next edition of the show, which will be held in May 2018.

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