Schawk Program Supports ISO Color Standards

DES PLAINES, IL | Schawk, a part of the SGK Brand Solutions group of Matthews International Corporation, a global brand development, activation and deployment provider that drives brand performance, reports that its ColorDrive print quality programs and tools will add support for new ISO standards 20654 (SCTV, Spot Color Tone Value) and 20616 (PQX, Print Quality Exchange) in 2018.

Company says managing print quality in consumer packaging across SKUs, substrates, channels, and countries helps brands realize the spirit of their packaging designs and drives both consistency and perception of product quality on shelf. To accomplish this, many brands are investing in print quality programs. ColorDrive is a business built around print quality, using an open platform that enables printers and brands to share data. Using these new standards, ColorDrive reportedly will provide a path to the print quality future, helping printers and brands manage quality with greater precision and transparency.

“The mission of ColorDrive is to monitor, control, and improve print quality using our decades of color measurement expertise and innovative technology,” says Marc Levine, director of enterprise print quality at Schawk. “By adding support for spot color tone management, ColorDrive will help brands manage critical equity colors more effectively in the total design. Supporting ISO 20616 means that printers will be able to work in a standard way, using their preferred tools and standardized practices to measure and submit data to a variety of brand print quality programs.”

Levine adds, “Competition on store shelves remains high, and brands require transparency to their print quality data so they can make good decisions and solve problems quickly. Our role in the supply chain is to constantly innovate using new technologies, services, and products and help our partners meet their packaging performance goals.”

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