- December 22, 2009
MARLTON, NJ | T.H.E.M. (Technical Help in Engineering & Marketing) introduces Zipbox which combines the best elements of a folding carton with those of a resealable pouch, eliminating the need for an inner liner. A press-to-close zipper at the top of the carton is said to allow easy opening and closing. The new technology generated much interest during Pack Expo Las Vegas—especially among international consumer product goods companies and retailers.
The linerless design also is said to provide for a minimum of 10% additional content, up to 40% source reduction in some cases, and improved space efficiency over stand-up pouches and canisters.
According to T.H.E.M. CEO, Neil Kozarsky, “This unique package responds to the critical need for better cube utilization, allowing more product to be shipped and displayed on the shelf. We’re very excited about the possibilities Zipbox offers for numerous products like snack foods, cookies, crackers, cereals and dried fruits. Frozen items are also ideal candidates for Zipbox.” Kozarsky added that non-food items like powdered laundry detergents can also make extensive use of this new form of packaging.
Recent consumer testing of the Zipbox design was said to have proved very positive. People found the packaging to be exceptionally convenient and highly functional. More than 85 percent of the participants cited “liking” or “loving” zipper-top packages as a main reason for responding positively to the Zipbox.