US Demand for Nonwoven Roll Goods To Reach $6.3 Billion

CLEVELAND, OH | Demand for nonwoven roll goods is projected to rise at a 3.7% annual rate to $6.3 billion in 2013, according to a new study from The Freedonia Group, a Cleveland-based industry research firm.

US population, household ,and personal income growth will result in higher expenditures for wipes and other consumer disposables. The aging of the US population, leading to sizable increases in the number of people 65 years and older, will boost demand for nonwovens used in medical/surgical and adult incontinence products.

Conversely, the US represents a mature market for a number of nonwoven goods, including baby wipes and baby diapers, which will dampen overall sales gains through 2013, as will competition from other types of materials. These and other trends are presented in the Nonwovens study.

Among disposables markets, consumer items will continue to account for the largest portion of sales, though growth will be restricted by below-average gains in baby diapers and feminine hygiene products, according to the study. Somewhat offsetting this sluggishness will be above-average gains in adult incontinence products. The filtration market will see above-average gains, as nonwovens take market share from other materials such as paper and woven fabrics.

Nondisposables comprised nearly one-third of nonwovens sales in 2008. Construction, the largest nondisposables market, will post above-average gains, fueled by robust growth in residential construction. In particular, nonwovens used in house wrap will experience double-digit annual growth, a result of a projected acceleration in housing starts through 2013.

Nonwovens is available for $4,900 from The Freedonia Group, Inc. For further details, contact Corinne Gangloff at 440/684-9600; or http://pr@freedoniagroup.com.


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